Brightpoint, Inc.
BrightPoint and Microsoft Announce Launch of Online Store for Windows Phones in the United Arab Emirates

Brightpoint, Inc. 

13.04.2012 14:00
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INDIANAPOLIS, 2012-04-13 14:00 CEST (GLOBE NEWSWIRE) -- Brightpoint, Inc.
('BrightPoint') (Nasdaq:CELL), a global leader in providing device lifecycle
services to the wireless industry, today announced with Microsoft the launch of
Waha Store (www.wahastore.com), the first e-commerce website dedicated
exclusively to Windows Phones in the United Arab Emirates (UAE). 

Waha, which means 'oasis' in English, will provide a convenient, reliable and
centralized destination for consumers across the country to purchase the latest
wireless devices from a variety of Windows Phone device manufacturers. Waha
Store will offer customers manufacturer warranties with their purchases and
arrange delivery of new phones directly to the customer's doorstep. Shoppers
who visit Waha Store are then free to separately connect to the wireless
provider of their choosing. 

The user-friendly features in Waha Store will optimize browsing and shopping
for visitors. Shoppers will have the opportunity to compare various models,
read reviews, and watch demo videos to gain a deeper understanding of product
range and features. 

'We are very pleased to bring Windows Phones to early-adopter smartphone
consumers in the UAE, where there has been growing excitement about their
launch,' said Samer Ramez Abu-Ltaif, Regional General Manager, Microsoft Gulf
Region. 'Customers need a dependable way to obtain accurate information on, and
securely purchase, the latest mobile handsets, and Waha Store provides exactly
that - your Windows Phone oasis.' 

'We are excited to continue our long-standing relationship with Microsoft and
support Waha Store's launch in the UAE,' said Anurag Gupta, BrightPoint's
President, Europe, Middle East and Africa. 'Our expertise in offering Webshops
on Demand and supply chain solutions will make Waha Store the go-to place for
all UAE customers who have been awaiting a well-functioning channel to access
Windows Phones. We look forward to supporting Waha Store's launch in other
countries in the Middle East and Africa as we continue to expand our presence
in the region.' 

About Microsoft

Founded in 1975, Microsoft (Nasdaq:MSFT) is the worldwide leader in software,
services and solutions that help people and businesses realize their full
potential. 

About Brightpoint, Inc.

Brightpoint, Inc. (Nasdaq:CELL) is a global leader in providing device
lifecycle services to the wireless industry. In 2011, BrightPoint handled more
than 112 million wireless devices globally. BrightPoint's 5 key service areas -
Plan, Market, Customize, Move, Recover, offer over 110 innovative services,
such as distribution channel management, procurement, inventory management,
reverse logistics and repair services, software loading, kitting and customized
packaging, fulfillment, product customization, eBusiness solutions, and other
outsourced services that integrate seamlessly with its customers' IT systems
and operations. BrightPoint's effective and efficient platform allows its
customers to benefit from rapidly deployed, flexible and cost effective
solutions. BrightPoint has more than 4,000 employees, as well as a significant
number of temporary staff, and a global footprint covering more than 35
countries, including 13 Latin American countries through its investment in
Intcomex, Inc. In 2011, BrightPoint generated revenue of $5.2 billion, from
customers in over 75 countries. BrightPoint provides distribution and
customized services through over 100,000 points-of-sale and to over 25,000 B2B
customers worldwide. Additional information about BrightPoint can be found on
its website at www.BrightPoint.com, or by calling its toll-free Information and
Investor Relations line at 877-IIR-CELL (877-447-2355). 


         Brightpoint, Inc.
         Tom Ward
         Investor Relations
         317-707-2745
         
         Brightpoint, Inc.
         Carolyn Manco
         Media Relations
         317-707-2276
News Source: NASDAQ OMX



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Language:     English
Company:      Brightpoint, Inc.
              
               
              United States
Phone:        
Fax:          
E-mail:       
Internet:     
ISIN:         US1094734050
WKN:          
 
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