Brightpoint, Inc.
Brightpoint Announces Successful Go-Live of Center of Excellence in Boras, Sweden

Brightpoint, Inc. 

08.03.2011 14:00
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INDIANAPOLIS, 2011-03-08 14:00 CET (GLOBE NEWSWIRE) --Brightpoint, Inc. (Nasdaq:CELL), the global leader in providing supply chain
solutions to the wireless industry, today announced that the Brightpoint Center
of Excellence in Boras, Sweden is operational and equipped to provide extensive
logistics and distribution services for its customers. 

The Center of Excellence will act as a hub for the Nordic region, servicing
Brightpoint customers throughout Sweden, Denmark, Norway, Finland, and the
Baltics, in addition to our satellite warehouses in Norway and Finland. All
core logistics will be performed from the 145,000 square foot facility,
including forward and reverse supply chain services for MNOs, MVNOs, and other
telecom customers. The state-of-the-art facility will be equipped to expertly
handle all mobile handset, modem, and equipment business needs. The transition
of existing customers and vendor partners to the Center of Excellence will
continue throughout the first half of 2011, and the Center will be fully
operational by the third quarter of 2011. 

'The go-live of our Center of Excellence in Boras, Sweden represents a major
milestone for Brightpoint's strategy in Europe,' stated Anurag Gupta,
President, Europe, Middle East and Africa. 'We are pleased to expand our
capacity to serve our customers in the Nordic region. This is in line with our
strategy to create an effective global business system that retains local
responsiveness.' 

About Brightpoint, Inc.

Brightpoint, Inc. (Nasdaq:CELL) is a global leader in providing end-to-end
supply chain solutions to leading stakeholders in the wireless industry. In
2010, Brightpoint handled approximately 99 million wireless devices globally.
Brightpoint's innovative services include distribution channel management,
procurement, inventory management, repair services and reverse logistics,
software loading, kitting and customized packaging, fulfillment, product
customization, eBusiness solutions, and other outsourced services that
integrate seamlessly with its customers. Brightpoint's effective and efficient
platform allows its customers to benefit from quickly deployed, flexible, and
cost effective solutions. The Company has approximately 4,000 employees in more
than 25 countries. In 2010, Brightpoint generated revenue of $3.6 billion.
Brightpoint provides distribution and customized services to over 25,000 B2B
customers worldwide. Additional information about Brightpoint can be found on
its website at www.brightpoint.com, or by calling its toll-free Information and
Investor Relations line at 877-IIR-CELL (877-447-2355). 

Certain information in this press release may contain forward-looking
statements regarding future events or the future performance of Brightpoint.
These statements are only predictions and actual events or results may differ
materially. Please refer to the documents Brightpoint files, from time to time,
with the Securities and Exchange Commission, including Brightpoint's most
recent Form 10-K and Form 10-Q and Exhibit 99.1, thereto. These documents
contain and identify important risk factors that could cause the actual results
to differ materially from those contained in or implied by these
forward-looking statements. Readers are cautioned not to place undue reliance
on these forward-looking statements that speak only as of the date these
statements were made. Brightpoint undertakes no obligation to update any
forward-looking statements contained in this press release. 


         CONTACT: Brightpoint, Inc.
         Tom Ward
         Investor Relations
         317-707-2745
         
         Brightpoint, Inc.
         Carolyn Manco
         Media Relations
         317-707-2276
News Source: NASDAQ OMX



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Language:     English
Company:      Brightpoint, Inc.
              
               
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ISIN:         US1094734050
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