Brightpoint, Inc.
BrightPoint’s New Global Brand Emphasizes Its Strength in Providing Device Lifecycle Services to the Wireless Industry

Brightpoint, Inc. 

27.02.2012 08:01
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Five Key Service Areas, Supporting All Aspects of the Device Lifecycle, Will be
Showcased at Mobile World Congress in Barcelona, Spain 

INDIANAPOLIS, 2012-02-27 08:00 CET (GLOBE NEWSWIRE) --
Brightpoint, Inc. ('BrightPoint') (Nasdaq:CELL), a global leader in providing
device lifecycle services to the wireless industry, today announced the
introduction of its new global brand at Mobile World Congress in Barcelona,
Spain. The brand, built around the driven, reliable, and creative character of
BrightPoint, focuses on the complete offering the company provides to
manufacturers, retailers, and network operators: 'Device Lifecycle Services.
Delivered.' 

'At BrightPoint, the device is at the center of everything we do,' stated
Robert J. Laikin, Chairman of the Board and Chief Executive Officer of
BrightPoint. 'We understand that our ability to meet commitments - to deliver -
is why we earn and keep our customers' business.' 

BrightPoint's new brand identity is reflective of the modern, dynamic approach
it takes to its full suite of end-to-end supply chain and customization
solutions. BrightPoint offers over 110 device lifecycle services globally,
which are aligned within the 5 key service areas: 

  -- PLAN. Forecast and manage supply chain lifecycles
  -- MARKET. Create demand and access sales channels
  -- CUSTOMIZE. Configure, prepare and enable devices
  -- MOVE. Deliver devices when and where they need to be
  -- RECOVER. Maximize value from recaptured devices

'Our brand, and the way we talk about our services, is evolving to meet the
demands of the wireless industry,' said Larry Paulson, Executive Vice President
and Chief Marketing Officer of BrightPoint. 'The new global brand is another
example of how BrightPoint constantly challenges itself to drive more
efficiency, scalability, flexibility, and transparency in its business, so we
can deliver the same qualities to our customers' business.' 

About Brightpoint, Inc.

Brightpoint, Inc. (Nasdaq:CELL) is a global leader in providing device
lifecycle services to the wireless industry. In 2011, BrightPoint handled more
than 112 million wireless devices globally.  BrightPoint's 5 key service areas
- Plan, Market, Customize, Move, Recover, offer over 110 innovative services,
such as distribution channel management, procurement, inventory management,
reverse logistics and repair services, software loading, kitting and customized
packaging, fulfillment, product customization, eBusiness solutions, and other
outsourced services that integrate seamlessly with its customers' IT systems
and operations. BrightPoint's effective and efficient platform allows its
customers to benefit from rapidly deployed, flexible and cost effective
solutions. BrightPoint has more than 4,000 employees, as well as a significant
number of temporary staff, and a global footprint covering more than 35
countries, including 13 Latin American countries through its investment in
Intcomex, Inc. In 2011, BrightPoint generated revenue of $5.2 billion, from
customers in over 75 countries. BrightPoint provides distribution and
customized services through over 100,000 points-of-sale and to over 25,000 B2B
customers worldwide.  Additional information about BrightPoint can be found on
its website at www.BrightPoint.com, or by calling its toll-free Information and
Investor Relations line at 877-IIR-CELL (877-447-2355). 


         CONTACT: Brightpoint, Inc.
         Tom Ward
         Investor Relations
         317-707-2745
         
         Brightpoint, Inc.
         Carolyn Manco
         Media Relations
         317-707-2276
News Source: NASDAQ OMX



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Language:     English
Company:      Brightpoint, Inc.
              
               
              United States
Phone:        
Fax:          
E-mail:       
Internet:     
ISIN:         US1094734050
WKN:          
 
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