DEAG Deutsche Entertainment Aktiengesellschaft
DEAG Deutsche Entertainment Aktiengesellschaft: DEAG acquires majority stake in Irish ticketing platform tickets.ie

Corporate News

DEAG acquires majority stake in Irish ticketing platform tickets.ie

Berlin, 26 October 2022 – DEAG Deutsche Entertainment Aktiengesellschaft (“DEAG”) successfully continues its international expansion course and further expands its strong ticketing business. Through its UK subsidiary MyTicket Services Ltd, DEAG acquires a majority stake in the Irish company Oshi Software Limited (“Oshi”), operator of the ticketing platform tickets.ie. John O’Neill, founder and managing director of Oshi, will remain a shareholder in the company and will continue to manage the company in the long term. With the acquisition, DEAG continues to increase the share of third-party content in ticketing as planned.

Furthermore, DEAG is significantly expanding its business activities in Ireland with this investment. The company expects synergy effects amongst others from the distribution of tickets for events by Singular Artists. The concert and event organiser was founded in Ireland in autumn 2020 by DEAG together with renowned partners and organises around 300 live events in Ireland and Northern Ireland per year.

In the coming years, DEAG aims to distribute more than 8 million tickets per year via its own ticketing platforms and to further expand its position as an established distribution channel in its core markets Germany and the UK, not only in the area of concerts and events, but also in sports and exhibitions.

Founded in 2004 tickets.ie has been one of the leading independent ticketing providers for third-party content in the area of live entertainment in Ireland for almost two decades. The company covers the entire ticketing spectrum from the largest events in Ireland to small intimate shows in clubs. Since inception the company has worked with over 1,000 event promoters and venues and has extensive experience in the live entertainment industry and an international network of event promoters and artists. tickets.ie is such a recognised home brand in Ireland having sold millions of tickets to visitors to deliver unrivalled experiences. This makes tickets.ie an excellent complement to DEAG’s own ticketing platforms myticket and gigantic.com.

Prof. Peter L.H. Schwenkow, CEO of DEAG: “Ticketing is DEAG’s fastest growing business area and an important earnings driver. Especially after the Corona pandemic has subsided, we are experiencing a massive increase in demand for tickets for physical events. We already have a strong international market position with our own platforms and are now expanding our position further. The ticketing market in Ireland is also showing strong growth rates. With myticket.ie and tickets.ie, we have strong independent third-party content platforms here that are an excellent complement to our ticketing portfolio.”

Founder and CEO of Oshi, John O’Neill, is looking forward to collaborating with one of Europe’s largest events’ companies: “We see this deal with DEAG, Kilimanjaro and Singular Artists as bringing our relationship to the next level, of partnership and collaboration. That, to us, is very appealing and exhilarating as we’ll be working closely with them to ensure that all their great artists reach the maximum audience possible.”

About DEAG

DEAG Deutsche Entertainment Aktiengesellschaft (DEAG) is a leading entertainment service company and provider of live entertainment in Europe. DEAG has been present with its Group companies at 15 locations in its core markets of Germany, the UK, Switzerland, Ireland and Denmark. As a live entertainment service provider with an integrated business model, DEAG has extensive expertise in the planning, organisation, marketing and promoting of events.

Founded in Berlin in 1978, DEAG’s core businesses today include Rock/Pop, Classics & Jazz, Family Entertainment, Arts+Exhibitions and Ticketing. Family Entertainment and Arts+Exhibitions are the elementary building blocks for the further development of DEAG’s own content.

Before the COVID-19 pandemic broke out, more than 5 million tickets were sold annually for over 4,000 events – a constantly growing share of which were sold via the Group’s own e-commerce platforms “myticket” and “gigantic.com” for its own and third-party content.

Through its strong partner network, DEAG is excellently positioned in the market.

Investor & Public Relations
Axel Mühlhaus, edicto GmbH
Eschersheimer Landstraße 42
60322 Frankfurt/Main
Germany
Phone: +49 69 905505-52
e-mail: deag@edicto.de