Trio Industrial Electronics Group Limited
Deltrix Joins Hands with Alibaba to Penetrate New Energy Vehicle Industry in Central Asia

Amidst the booming digital economy, Deltrix, a wholly-owned subsidiary of Trio Industrial Electronics Group Limited (1710.HK), a leading manufacturer and distributor of advanced industrial electronic components and products in Hong Kong, and senior representatives of 1688.com, the B2B trading platform of the global e-commerce giant Alibaba Group, successfully hosted a high-level meeting on 9 July 2024, and officially signed a regional cooperation agreement on 15 July 2024. This collaboration signifies that both parties will engage in an in-depth cooperation in areas such as supply chain digitalisation, market expansion, and international trade, jointly penetrating new business opportunities for the manufacturing industry in the digital age.

Under the framework of the strategic cooperation agreement, Alibaba Group has affirmed the significance and specific direction of its cooperation with Deltrix. Alibaba will fully utilise its industrial upgrade experience and strong supply chain resources accumulated in China over the past decades, combined with Deltrix’s extensive business layout in Central Asia, to jointly promote the comprehensive upgrade of new energy vehicles, spare parts and ancillary services in the automotive ecosystem and industries.

Create synergy to empower the Central Asian market

Being a “super-connector” in Central Asia, Deltrix will match the vast resources of Alibaba’s ecosystem with the specific needs of the Central Asian market. Deltrix’s over 100 EV charging stations network and advertising media network will become an important pivot of the cooperation between the two parties through providing one-stop solutions for merchants in Alibaba’s ecosystem. This cooperation does not only accelerate the penetration of China’s new energy vehicles and related products in Central Asia, but also promotes the optimisation and upgrade of the local supply chain and forms a closer regional cooperation network.

All-round collaboration to promote industrial upgrade

Through this cooperation, Alibaba and Deltrix will focus on the all-round collaboration of new energy vehicle industry, ranging from product research and development to manufacturing, supply chain management, marketing and after-sales service. The two parties will focus on the following areas.

1. Supply chain integration: Leveraging Alibaba’s digital supply chain platform, we will integrate China’s well-developed new energy vehicles and spare parts supply chain resources to provide high-quality product and efficient product supply service to the Central Asian market.
2. Market expansion: Riding on Deltrix’s EV charging network and advertising media network, we will accurately connect them with the market demand in Central Asia, sell new energy vehicle brands and ancillary products, and enhance their market awareness and acceptance.
3. Technology and service output: We will share the advanced technology and management experience of China’s new energy vehicle industry, support the technological upgrade and enhance the innovation of service models of Central Asia enterprises.
4. Operation localisation: To meet the local regulation requirement and market demand, we will jointly explore new energy vehicle business models which are best fit for the Central Asian market, including vehicles leasing and sharing, and promote the concept of ESG and green travel.

Co-build a green ecosystem in the future

This cooperation not only signifies another important step in Alibaba’s global industrial chain layout, but also a milestone for Deltrix’s internationalisation and regional economic integration strategy. The two parties will work together to develop the new energy vehicle industry, to build a green and sustainable automotive industry ecosystem in Central Asia, and to contribute to the achievement of the global carbon neutrality goal.

With the implementation of the cooperation, the strong alliance between Alibaba and Deltrix will become another model case study of cooperation between Chinese and overseas enterprises under the “Belt and Road” initiative.

Mr. Cecil Wong, Chairman of Trio Industrial Electronics Group Limited, said: ” Following the earlier occasions in obtaining the rights of setting up Deltrix’s EV charging stations at Sinooil’s 143 gas stations in Kazakhstan; as well as Star Media’s advertising network, therein, our partnership with Alibaba fills in the gap with the latter’s provision of the commercial advertising contents to our vast network and the joint development of e-commerce platform. Today’s Trio Group, keeping its origin as a high-tech manufacturer of EV charger and surrounding power supplies products, enters an in-depth cooperation with super-power partners, to develop master class new energy related industries. We shall exploit our capabilities from product R&D; production capabilities; supply chain management to sales marketing and aftersales services, on an OMO model. Coupled with our own developed AI and big data analytics tools applicable to the ecosystem of our EV charging stations, an economically viable business model is to be developed in the Central Asia region.”

About Trio Group

Trio Industrial Electronics Group Limited is a manufacturer and distributor of advanced industrial electronic components and products in Hong Kong with 40 years of industry experience. It is also the first Hong Kong-based industrial electronic company awarded with the Industry 4.0 maturity certificate – Industry 4.01i level. The Group’s major products include smart charger, electro-mechanical product and switch-mode power supplies, which are widely used in smart city system, medical and healthcare sector, as well as renewable energy field. The Group has built up good reputation and become a trusted supplier to various international well-known brands. Majority of its clients comes from Europe and US while some from Southeast Asia and PRC. In addition, the Group and its partner has developed its own EV charger solution – Deltrix since 2017, which has been launched in the European market in response to the global efforts to develop smart economies.

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Skye Shum

Investor Relations Manager  

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DLK Advisory 
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