Fiskars
Fiskars international kitchen launch proceeds in Europe

DGAP-News: Fiskars

2015-03-02 / 13:30

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Fiskars Corporation                 Press Release      March 2, 2015

The launch of Fiskars international kitchen business continued in February 2015
as the second meal-based concept: Go Breakfast was presented to customers and
media at the Ambiente fair in Frankfurt, Germany. The Go Breakfast concept
contains the tools needed to prepare breakfast and includes amongst others, a
fruit juicer, egg slicer and coffee press. The products will be available in
stores around Europe in autumn 2015. The international audience was also
introduced to the new Fiskars Functional Form hob-optimized pots and pans. In
the future, Fiskars Group will focus on the Fiskars brand within the cookware
category and invest in building the brand efficiently. 

Fiskars first international kitchen product launch, the Go Cutting concept
introduced a renewed selection of Functional Form kitchen knives which arrived
in stores during autumn 2014. Building on its reputation as an expert in
cutting tools gained through leadership in scissors and garden tools, Fiskars
introduced essential cutting tools for better kitchen management. The Go
Cutting concept was followed up with the first meal-based concept, Go Salad
which arrived in stores in January 2015. 

'Fiskars bold and fresh approach at Ambiente has received a very positive
reaction in Europe from customers and media alike. Rather than launching
individual products, Fiskars concepts center around the products you need for
food occasions such as making a salad or making breakfast. These concepts are
built on Fiskars design philosophy through what we call Kitchen Management: the
products are easy to use, easy to clean and easy to store, and they work
perfectly together.', says Christian Bachler, Business Director, Kitchen. 

Over the past years Fiskars has successfully built international brand
recognition and consistently increased its markets share especially in Europe.
Trade and media response to our meal-based concepts has been very positive, and
the company has gained distribution in key Central European markets. 


Video: https://www.youtube.com/watch?v=Pr0OpsmpLdI


For further information please contact:
Ia Adlercreutz, Director, Brand and Marketing Communications, tel. +358 50 599
3832 


Fiskars - Celebrating centuries of pride, passion and design. Every day.
Established in 1649 as an ironworks in a small Finnish village, Fiskars has
grown to be a leading global supplier of consumer products for the home, garden
and outdoors. Available in more than 60 countries, Fiskars products solve
everyday problems, making daily home, garden and outdoor projects easier and
more enjoyable through superior performance and design. Fiskars is listed on
Nasdaq Helsinki, and in 2014 the company's net sales were EUR 768 million. The
Group's key international brands are Fiskars, Iittala and Gerber.
www.fiskarsgroup.com
News Source: NASDAQ OMX



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2015-03-02 Dissemination of a Corporate News, transmitted by DGAP - a
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Language:    English       
Company:     Fiskars       
 
 
             Finland       
ISIN:        FI0003017012  
 
 
End of News    DGAP News-Service  
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