Gigya
Formula E Teams Up With Gigya to Drive Fan Engagement

DGAP-News: Gigya / Key word(s): Miscellaneous

2016-01-07 / 18:00
The issuer is solely responsible for the content of this announcement.

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MOUNTAIN VIEW, CA and LONDON, UNITED KINGDOM --(Marketwired -
January 07, 2016) -  Formula E, the world's first fully-electric
racing series, has chosen Gigya, the leader in customer identity
management, to power user authentication, login and customer data
management on its websites and mobile applications.

As a ground-breaking racing series in its second season, Formula
E aims to develop a framework that allows the organisation to
truly understand its fan base from the very beginning. From
dedicated motorsports fans who attend several races every season,
to technology enthusiasts interested in sustainability and the
future of electric vehicles, Formula E plans to learn more about
its users in order to individualise their respective experiences.

Using Gigya's fully-customisable Registration-as-a-Service (RaaS)
and Social Login products on its web properties and mobile
applications, Formula E will allow site visitors to self-identify
to engage with the brand, gain access to exclusive content and
interact with the larger Formula E community. All customer data
acquired from registrations, logins and on-site activities will
be consolidated in Gigya's Profile Management identity
repository, enabling Formula E to achieve a single customer view
while maintaining privacy compliance.

In order to personalise customer experiences, Formula E plans to
bidirectionally sync data from Profile Management with its
existing marketing tools, such as email automation platforms and
content management systems, via direct integrations found in
Gigya's IDX Marketplace.

'As an organisation, our goal is to be the most forward-thinking
digital innovators within any global sporting series,' said Tom
Halls, Head of Digital at Formula E. 'Effectively leveraging
customer identity data is integral to our strategy, and we look
forward to creating memorable and engaging experiences for our
fans with Gigya's platform.'

'With its emphasis on electric vehicle R&D and clean energy,
Formula E is already one of the most cutting-edge sports in the
world,' said Richard Lack, Gigya's EMEA Director of Sales. 'We're
excited to partner with Formula E to bring that same level of
innovation into the brand's digital world, putting customer
identity at the core of fan acquisition, engagement and
retention.'

About FIA Formula E Championship

Formula E is a ground-breaking FIA championship and the world's
first fully-electric racing series. It represents a vision for
the future of the motor industry, serving as a framework for
research and development around the electric vehicle,
accelerating general interest in these cars and promoting
sustainability. The first season began in Beijing in September
2014 and completed in London in June 2015, racing in 10 major
cities (11 races) around the world. The championship sees nine
teams, each with two drivers, going head-to-head to create a
unique and exciting racing series designed to appeal to a new
generation of motorsport fans. Season two got underway in October
in Beijing with the series becoming an 'open championship'
allowing approved manufacturers to develop new powertrain
solutions. Future seasons will see the regulations open up
further allowing manufacturers to focus on improving battery
technology.

For more information on Formula E visit www.fiaformulae.com

About FIA & Michelin -- Today's partners for tomorrow's mobility

As well as being the official Formula E tire supplier, Michelin
is an official partner, at the international level, of the FIA
Action for Road Safety campaign. The programme is designed to
support the Decade of Action for Road Safety initiated by the UN,
the aim of which is to save five million lives over the next 10
years. This programme is set up to educate and advocate for safer
roads, vehicles and behaviours around the globe.

About Gigya

Gigya's Customer Identity Management platform helps companies
build better customer relationships by turning unknown site
visitors into known, loyal and engaged customers. With Gigya's
technology, businesses increase registrations and identify
customers across devices, consolidate data into rich customer
profiles and provide better services, products and experiences by
integrating data into marketing and service applications.

Gigya's platform, which includes products such as
Registration-as-a-Service (RaaS)​, Social Login and Profile
Management, was designed from the ground up for social
identities, mobile devices, consumer privacy and modern
marketing. Gigya provides developers with the APIs they need to
easily build and maintain secure and scalable registration,
authentication, profile management, data analytics and
third-party integrations.

More than 700 of the world's leading businesses such as FOX,
Forbes and ASOS rely on Gigya to build identity-driven
relationships and to provide scalable, secure customer identity
and access management. Headquartered in Mountain View, CA, Gigya
is privately held and has raised more than $100m in capital from
several leading venture capital firms including Benchmark
Capital, Mayfield, Intel Capital, Adobe Ventures and Stanford
University.



Contact information
FIA Formula E Communications Department
media@fiaformulae.com

Gigya
Reeyaz Hamirani
reeyaz@gigya.com

News Source: Marketwire


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2016-01-07 Dissemination of a Corporate News, transmitted by DGAP - a
service of EQS Group AG.
The issuer is solely responsible for the content of this announcement.

The DGAP Distribution Services include Regulatory Announcements,
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     Language:    English        
     Company:     Gigya          
   
   
                  United States  
   
   
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