Goodyear
Holidays Ahead: Goodyear Invites Parents to Spend Family Time Inventing the Best Winter Tyre of the Future

DGAP-News: Goodyear / Key word(s): Miscellaneous

2015-12-16 / 09:00
The issuer is solely responsible for the content of this announcement.

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LONDON, UNITED KINGDOM --(Marketwired - December 16, 2015) - 
With only a few weeks to go before Goodyear's Reinventing the
Wheel drawing competition closes, parents can take advantage of
their holiday time with their children for a chance to win a ski
trip for the family.

The holiday season is one of the best times of the year for
parents to spend family time with their children. Unwrapping
gifts, going to family reunions, or entertaining kids while the
weather is bad outside: this period is the best opportunity for
parents to catch up from the end of year rush and spend quality
time with their family. What if, this year, parents used that
precious time to challenge their kids to invent the tyres of the
future by participating in Goodyear's competition for a chance to
win a family ski trip?

Kids aged between 6 and 11 still have a few weeks left to enter
Goodyear's Reinventing the Wheel competition. To do so, they need
to visit the campaign's website, download one of the futuristic
car templates, draw the best tyres they can think of and submit
their piece of art on the website by the 10th of January.

With this campaign, Goodyear aims to spark creativity and
innovation with children and tap into their enthusiasm for
winter, while also educating them on the importance of road
safety at a young age.

'One month after Goodyear's competition's launch, many kids have
already submitted their innovative and genius ideas to reinvent
the winter tyres,' says Alexis Bortoluzzi, Marketing Director
Consumer EMEA. 'From flames to make the snow melt, to skis to
better direct the car while surfing on the snow, to carrot
studded tyres for a better grip, creativity is at its height!'

Participants can win an all-inclusive family ski trip for five to
the French ski resort Les Arcs 1800. The competition is open to
Belgium, Netherlands, France and United Kingdom.

By asking children to invent the tyres of the future, Goodyear
invites them to let their natural creativity flow and share its
innovation mindset. Through this focus on innovation, Goodyear is
committed to constantly finding better solutions to enhance
winter tyre performance.

About Goodyear

Goodyear is one of the world's largest tyre companies. It employs
about 66,000 people and manufactures its products in 49
facilities in 22 countries around the world. Its two Innovation
Centers in Akron, Ohio and Colmar-Berg, Luxembourg strive to
develop state-of-the-art products and services that set the
technology and performance standard for the industry.

For more information about Goodyear and its products, go to
www.goodyear.com/corporate.



Contact Goodyear UK for more information:

Kate Rock
+44(0)121 306 6609
kate_rock@goodyear.com

News Source: Marketwire


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2015-12-16 Dissemination of a Corporate News, transmitted by DGAP - a
service of EQS Group AG.
The issuer is solely responsible for the content of this announcement.

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Media archive at www.dgap-medientreff.de and www.dgap.de

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     Language:    English        
     Company:     Goodyear       
   
   
                  United States  
   
   
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