Honkarakenne Oyj
HONKARAKENNE OYJ IS STRENGTHENS ITS PRESENCE IN FAR-EAST AND LAUNCHES SALES IN CHINA

DGAP-News: Honkarakenne Oyj /

28.02.2014 / 08:16

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HONKARAKENNE OYJ       PRESS RELEASE 28 Feb 2013 AT 9.15 A.M.

HONKARAKENNE OYJ STRENGTHENS ITS PRESENCE IN FAR-EAST AND LAUNCHES SALES IN
CHINA 

Honkarakenne strengthens its presence in Far-East Asia to accelerate growth by
launching sales in China. 

During 2013 Honkarakenne studied possibilities to expand its business and
geographical reach in China. As a result of the go-to-market analysis
Honkarakenne Oyj has made a co-operation agreement with two Chinese companies
to promote Honkarakenne Oyj's sales in China. These companies are Hantrong
Investment Co., Ltd. and Beijing Hanhe Zhiye Co., Ltd. Additionally
Honkarakenne has opened a representative office in Beijing, China.
Representative office in China will assume the responsibility for promoting
Honkarakenne Oyj's brand and product portfolio in a growing market which will
play strategic importance to Honkarakenne Oyj. Honkarakenne Oyj sees growth
opportunities for the sale of its products in China 

'China is a fast growing market and demand for high quality massive wood houses
is foreseen to grow in the future. Ecology, well-being and healthy living
environment are global megatrends and our offering is answering to these needs
in China. Honkarakenne Oyj wants to play an active role in the development of
this segment in China', says Mr. Mikko Kilpeläinen, Honkarakenne Oyj President
& CEO. 

Honkarakenne made an official sales opening launch on the 27 February 2014 in
Beijing. The Honkarakenne sales opening of high quality massive wood houses
raised a wide interest in China. There were four Chinese tv-stations and over
100 media representatives present in the sales launch. 

Hantrong Investment Co., Ltd. is the subsidiary of China Hi-Tech Group
Corporation, a large scale holding company under the State-Owned Assets
Supervision and Administration Commission of the State Council. By means of
strategic industry consolidation, business management and capital operation,
Hantrong has centralized in trading transaction, industrial investment and
venture capital investment within its main business sectors of diversified
trading, new building materials, energy saving and environmental protection. 

Beijing Hanhe Zhiye Co.,Ltd. is a company with over 30 years of experience with
its headquarter in Beijing. Hanhe is rich in foreign investment leading, large
corporate financing, real estate development and other business cooperation
projects. 

Since 1958 Honkarakenne has delivered more than 80 000 houses in over 50
countries. Approximately 60 per cent of Honkarakenne revenues are coming from
international sales. Honkarakenne stands for healthy and ecological living and
Honkarakenne also exports the knowhow of Finnish log house construction to
international markets. Honkarakenne trains the partners who then locally
construct the houses. 

HONKARAKENNE OYJ

Mikko Kilpeläinen

President and CEO



Further information:

President and CEO Mikko Kilpeläinen, tel +358 50 542 5884 (after 3 p.m),
mikko.kilpelainen@honka.comor 

Vice President Pekka Elo, tel +358 50 482 8281 (after 3 p.m),
pekka.elo@honka.com
News Source: NASDAQ OMX


End of Corporate News

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Language:    English           
Company:     Honkarakenne Oyj  
 
 
             Finland           
ISIN:        FI0009900104      
 
 
End of News    DGAP News-Service  
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