Komagene
Iconic street food sensation cig kofte conquers European palates, emerges as a rival to doner
Issuer: Komagene
/ Key word(s): Expansion/Market Launch
Iconic street food sensation cig kofte conquers European palates, emerges as a rival to doner
Currently, Europe is home to over 500 establishments specializing in this iconic dish, with Germany housing a majority. “Cig kofte is a major competitor to doner in Europe,” states Mevlüt Ceyhun Tekdemir, Chairman of the Board of Komagene. European entrepreneurs, particularly Turks, have expressed growing interest in opening cig kofte establishments, leveraging its appeal as a completely natural, herbal, and fibrous food option.
Delicious, nutrient-rich, and affordable food The cig kofte from Komagene are prepared to extremely high standards. Bulgur, ground in stone mills, is mixed with renowned isot from Kahramanmaraş and 21 varieties of other spices, augmented with walnuts, almonds, and hazelnuts. Komagene Flavour Base utilizes advanced technology to knead cig kofte to traditional taste and consistency, offering a meat-free alternative that resonates with vegan dieters globally. Semiha Demiral, Deputy General Manager of Komagene, emphasized their position as a globally recognized brand in cig kofte. “Initially favoured by immigrants familiar with this flavour, cig kofte is no longer a cultural and ethnic taste. It’s an affordable and satisfying flavour that has penetrated the eating habits of Europeans,” states Demiral.
Komagene ranked Turkiye’s foremost fast-food brand by the Ekonomist Komagene, heralded as Turkiye’s number one fast-food brand by the Turkish Ekonomist magazine, has nearly 2,500 branches worldwide and continues to expand its European presence. The brand, acclaimed for its adherence to quality and healthy production principles, is also accredited by several international independent organizations and holds prestigious food certificates like GFSI-approved BRGC, IFS, and FSSC 22000. Komagene will showcase Turkish cuisine at ANUGA, the world’s largest food fair in Cologne, Germany, from 7-11 October. The fair is a convergence of around 10,000 food giants, and Komagene aims to spice up the event with its sumptuous flavours. This participation will also facilitate discussions with potential business partners regarding franchise investments.
About Komagene: Komagene, named after the ancient Commagene Kingdom of Turkiye, was founded 17 years ago and now boasts 2,137 franchise branches. The company, headquartered at the state-of-the-art Komagene Flavour Base in Gebze, utilizes an extensive fleet, including 9 high-capacity cold chain trucks, to distribute products from 12 regional warehouses in Turkiye to its branches, reflecting the heritage and enduring impact of its namesake kingdom known for the UNESCO-listed ‘Throne of the Gods’ on Mount Nemrut. Comprising a blend of bulgur, nuts, and spices, it’s signature product cig Kofte reflects the rich culinary heritage of Turkey and is swiftly gaining ground as a preferred choice for consumers seeking diverse and healthy food options.
Contact: Müslim Terzi, franchise.europe@komagene.com
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