Kamps AG
Kamps AG english

Kamps grows despite restrained consumer spending – Marketing intensified Corporate-news announcement sent by DGAP. The sender is solely responsible for the contents of this announcement. ——————————————————————————– Kamps grows despite restrained consumer spending – Marketing intensified Duesseldorf, 21st August 2002. Kamps AG has strengthened its position as the leading supplier in the European bakery goods market: Despite the weak economy, particularly in the German core market, group net sales rose slightly in the first six months of 2002 to Euro 848 million (2001: Euro 842 million). Kamps has intensified its product marketing to further expand its market position. In recent years, Kamps has secured shares in the key segments of the bread and bakery goods market through selective acquisitions, and internationalised its business. Its broad-based presence has ensured continued growth for the current year. In Germany, the most important market accounting for just under 70% of sales, Kamps managed to further increase sales despite continued subdued consumer spending. Kamps offset lower demand in the craft bakery segment by higher volumes in the retail bakery sector. Harry’s products were successfully established under the brand name Lieken Urkorn. In France, Harry s, market leader in the retail bakery business, grew strongly again, boosting sales by 15%. In the first half of the year, Kamps began to strengthen marketing and will be further intensifying product marketing in the second six months of the year. Point of sale presence will be expanded by a comprehensive sales promotion programme. TV commercials for brand articles such as Golden Toast are also planned. At the end of June, operating profit ran at Euro 30 million against Euro 40 million for the same period in 2001. The fall was due to changes in the sales structure, higher marketing expenses and the cost of portfolio restructuring. The entire 2002 fiscal year will be affected by non-operating costs partly connected with the takeover by Barilla. Kamps will be changing the reporting schedule; the new dates will be announced in due course. end of message, (c)DGAP 21.08.2002 ——————————————————————————– WKN: 628060; ISIN: DE0006280605; Index: MDAX Listed: Amtlicher Markt in Düsseldorf, Frankfurt; Freiverkehr in Berlin, Bremen, Hamburg, Hannover, München, Stuttgart 210734 Aug 02