KINGHERO AG
KINGHERO AG opens five new flagship stores
KINGHERO AG / Key word(s): Miscellaneous 29.07.2011 / 08:01 --------------------------------------------------------------------- Munich, July 29, 2011. KINGHERO AG, the German holding company of a fast-growing Chinese fashion company, opened five new flagship stores last month, in such locations as Fuzhou, Guangzhou, Chengdu and Chongqing. KINGHERO AG has therefore succeeded in extending its chain of flagship stores even more. The stores already in operation are receiving a good response from customers and are generating the expected sales. The flagship store in Shanghai generated sales of about EUR 42k (RMB 396,077.76) in June. Sales at the flagship store in Xiamen amounted to about EUR 98k (RMB 923,470.05) in the same month. KINGHERO is planning to continue the very fast expansion of its chain of flagship stores. The aim is to increase the number of proprietary stores to 65 by the end of the year. The company expects this strategy to lead not only to high-margin sales growth but also to an improvement in brand management. Zhang Yu, CEO and founder of KINGHERO, reports that he is very satisfied with the development and rapid expansion of the flagship stores: 'Our new premium women's collection 'Auvadis' is being launched on the market in the coming autumn too. We are expecting it to generate additional sales in the target group of women between 28 and 45 years old. In preparation for this, we met with business partners and investors in Xiamen this week to celebrate the introduction of the new collection with them', Zhang Yu explains. Initially, the high-priced women's collection 'Auvadis' is to be sold only at the company's own flagship stores as well as at a selection of exclusive stores operated by the KINGHERO distributors. About KINGHERO AG KINGHERO AG is the German Holding Company of the KINGHERO Group of companies, mainly active in the Peoples Republic of China (PRC). The Group is a strongly growing apparel manufacturer and designer, featuring a leading Chinese fashion brand for the strongly growing urban middle class in China. The key to the Company's success is a high fashion degree with a European 'touch and feel' as well as an upscale quality. The high speed of the design and marketing of new collections ensures a fit to the changing demands of the growing urban middle class in China. Being in this business for more than 25 years, the group and its more than 1,000 employees produce attire for all seasons under the KINGHERO brand. The product portfolio includes suits, jackets, shirts, pants and sweaters for men and women and is divided into a business casual range and a general casual range. For further information please contact: Kirchhoff Consult AG Jens Hecht Phone: +49 (0) 40 60 91 86 0 jens.hecht@kirchhoff.de KINGHERO AG Gustav-Heinemann-Ring 44 81739 Munich Germany Phone: +49 (0) 89 67 34 68 84 xiaoping.zhao-moll@kinghero.de Disclaimer This document is not an offer of securities for sale or a solicitation of an offer to purchase securities in the United States. The shares of KINGHERO AG (the 'Shares') have not been registered under the U.S. Securities Act of 1933, as amended (the 'Securities Act') and may not be offered or sold in the United States unless registered under the Securities Act or pursuant to an exemption from such registration. There will be no public offering of the Shares in the United States and the Shares will not be registered under the Securities Act. This document is only being distributed to and is only directed at (i) persons who are outside the United Kingdom or (ii) to investment professionals falling within Article 19(5) of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005 (the 'Order') or (iii) high net worth entities, and other persons to whom it may lawfully be communicated, falling within Article 49(2)(a) to (d) of the Order (all such persons together being referred to as 'relevant persons'). The Shares are only available to, and any invitation, offer or agreement to subscribe, purchase or otherwise acquire such securities will be engaged in only with, relevant persons. Any person who is not a relevant person should not act or rely on this document or any of its contents. End of Corporate News --------------------------------------------------------------------- 29.07.2011 Dissemination of a Corporate News, transmitted by DGAP - a company of EquityStory AG. The issuer is solely responsible for the content of this announcement. DGAP's Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Media archive at www.dgap-medientreff.de and www.dgap.de --------------------------------------------------------------------- Language: English Company: KINGHERO AG Gustav-Heinemann-Ring 44 81739 München Germany Phone: 089 - 6734 6884 Fax: 089 - 6734 6887 E-mail: contact@kinghero.de Internet: www.kinghero.de ISIN: DE000A0XFMW8 WKN: A0XFMW Listed: Freiverkehr in Düsseldorf, Hamburg, Stuttgart; Open Market (Entry Standard) in Frankfurt End of News DGAP News-Service --------------------------------------------------------------------- 133669 29.07.2011
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