KINGHERO AG
KINGHERO AG: premiere of premium women’s collection ‘Auvadis’
KINGHERO AG / Key word(s): Product Launch 06.07.2011 / 12:01 Munich, 06 July 2011. KINGHERO AG, the German holding company of a fast-growing Chinese fashion company, presented its new, high-quality women's collection last Saturday in Xiamen. In front of 500 invited guests, among them distributors, television broadcaster and journalists, a total of 50 new designs of the new premium women's collection 'Auvadis' were exclusively presented. The high-priced women's collection 'Auvadis' is intended for the target group of women aged 28 to 45 years and will be introduced in the Chinese market in autumn this year - firstly only in the own flagship stores and selected exclusive stores of the distributors of KINGHERO. 'The name 'Auvadis' is an abstract artificial name, which appears succinct, strong, graceful and of high-quality. It is a composition of the syllable 'Au', which corresponds to the Latin word 'Aurum' for 'gold', or 'aura' for 'charisma' or 'flair' as well as the syllable 'Vadis', that reminds of the Latin term 'Quo Vadis',' explains Xiuming HE, chief designer and responsible for market research of KINGHERO AG. 'The new collection was well received by the selected audience and professionals. This gives us confidence for the upcoming launch of 'Auvadis'.' KINGHERO's CEO Zhang Yu explains the strategic expansion: 'The current women's collection under the KINGHERO brand name was highly accepted as well, due to its high quality and the very fashionable design. With the new brand, precisely tailored to the demand of successful Chinese woman, we expect to increase revenues within the high-price segment. The new brand 'Auvadis' complements our entry into the luxury malls in China. The stores will continue to be led under the KINGHERO family brand in order to further strengthen the brand KINGHERO.' 'What differentiates AUVADIS from KINGHERO woman? First of all, there won't be a men's collection under the AUVADIS brand. In this respect, a large step was taken towards directly addressing the strongly growing segment of well-earning, successful and fashionable women. AUVADIS combines current fashion trends with excellent quality. KINGHERO is able to offer this quality because the company originally produced exclusively for the high-price segment as an OEM manufacturer. We therefore go back to the roots, however, we now own the brand ourselves and stopped producing for others,' explains CEO Zhang. 'We know the requirements very well and therefore don't expect to be confronted with difficulties when getting started, as it is common in our industry.' About KINGHERO AG KINGHERO AG is the German Holding Company of the KINGHERO Group of companies, mainly active in the Peoples Republic of China (PRC). The Group is a strongly growing apparel manufacturer and designer, featuring a leading Chinese fashion brand for the strongly growing urban middle class in China. The key to the Company's success is a high fashion degree with a European 'touch and feel' as well as an upscale quality. The high speed of the design and marketing of new collections ensures a fit to the changing demands of the growing urban middle class in China. Being in this business for more than 25 years, the group and its more than 1,000 employees produce attire for all seasons under the KINGHERO brand. The product portfolio includes suits, jackets, shirts, pants and sweaters for men and women and is divided into a business casual range and a general casual range. For further information please contact: Kirchhoff Consult AG Verena Rauch Phone.: +49 (0) 40 60 91 86 34 verena.rauch@kirchhoff.de KINGHERO AG Gustav-Heinemann-Ring 44 81739 Munich Germany Phone: +49 (0) 89 6734 6884 xiaoping.zhao-moll@kinghero.de Disclaimer This document is not an offer of securities for sale or a solicitation of an offer to purchase securities in the United States. The shares of KINGHERO AG (the 'Shares') have not been registered under the U.S. Securities Act of 1933, as amended (the 'Securities Act') and may not be offered or sold in the United States unless registered under the Securities Act or pursuant to an exemption from such registration. There will be no public offering of the Shares in the United States and the Shares will not be registered under the Securities Act. This document is only being distributed to and is only directed at (i) persons who are outside the United Kingdom or (ii) to investment professionals falling within Article 19(5) of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005 (the 'Order') or (iii) high net worth entities, and other persons to whom it may lawfully be communicated, falling within Article 49(2)(a) to (d) of the Order (all such persons together being referred to as 'relevant persons'). The Shares are only available to, and any invitation, offer or agreement to subscribe, purchase or otherwise acquire such securities will be engaged in only with, relevant persons. Any person who is not a relevant person should not act or rely on this document or any of its contents. End of Corporate News --------------------------------------------------------------------- 06.07.2011 Dissemination of a Corporate News, transmitted by DGAP - a company of EquityStory AG. The issuer is solely responsible for the content of this announcement. DGAP's Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Media archive at www.dgap-medientreff.de and www.dgap.de --------------------------------------------------------------------- Language: English Company: KINGHERO AG Gustav-Heinemann-Ring 44 81739 München Deutschland Phone: 089 - 6734 6884 Fax: 089 - 6734 6887 E-mail: contact@kinghero.de Internet: www.kinghero.de ISIN: DE000A0XFMW8 WKN: A0XFMW Listed: Freiverkehr in Düsseldorf, Hamburg, Stuttgart; Open Market (Entry Standard) in Frankfurt End of News DGAP News-Service --------------------------------------------------------------------- 131077 06.07.2011
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