Kommalpha AG
Kommalpha is starting up a customer confidence initiative for the institutional capital market
Kommalpha AG / Key word(s): Product Launch Kommalpha, a leading strategy and implementation consultancy company for the institutional capital market in German-speaking Europe, is launching a broadly based confidence initiative for the financial industry. With a new customer loyalty service powered by Net Promoter , the consultancy company is making, what has been until now, a completely unexploited potential for growth accessible to its client mandates. The solution enables capital market companies to generate more turnover with existing customers, to reactivate inactive customers, to enter into a dialogue with unsatisfied customers and to win new customers through active recommendations. 'Since the financial crisis, customer confidence in companies in the financial industry has plummeted, particularly in Germany. We repeatedly observe that the self-image of most suppliers in the professional capital market is very different from the image perceived by others. We therefore believe that it is high time for these companies to seriously begin to take an interest in their customers' needs. Successful companies don't just satisfy their customers' expectations, they exceed them. The result will be loyal customers who actively recommend,' says Hans-Jürgen Dannheisig, Chairman of the board at Kommalpha AG in explaining this wide-reaching customer loyalty initiative. Annette Lindinger, department manager at Kommalpha, explains: 'Recommendations generate the greatest deal of confidence in comparison to popular marketing instruments – this has been proven by many research studies. Happy customers are the best people at recommending. Companies who do not systematically develop their recommendation quota in the long-term and who do not incorporate recommendations into their communication mix are voluntarily giving up significant growth.' Kommalpha is offering its clients the new 360 degree feedback instrument for optimising customer loyalty in a choice of three levels or as an integrated consultancy solution: 1. Image perceived by others – standardised customer survey based on Net Promoter 2. Self-image – standardised employee survey with Net Promoter 3. Trend image – standardised image and market perception analysis Leading companies are already successfully using this feedback instrument. In the medium-term, Kommalpha is planning to establish a customer loyalty benchmark for the institutional capital market in order to improve market transparency. For more information on Kommalpha please visit www.kommalpha.com Please do not hesitate to contact us if you have any questions. Contact partner
Clemens Schuerhoff
Annette Lindinger
Kommalpha AG
Fax +49 511 3003468-9 Notes to the editorial offices: The Kommalpha group is an integrated strategy consultancy company for the professional capital market in Europe. We provide advice to suppliers such as asset managers, custodians, investment companies as well as investors (e.g. insurance companies, pension funds), service providers and financial software vendors. Together with our customers we develop and implement strategies for the optimisation of sales, marketing, communication, products, processes and partner structures. Our uniqueness is based on the profound knowledge of and current data on the supply and demand side of the institutional capital market. We speed up our clients' strategic and operative business development through target-oriented market analytics. The Kommalpha team of experts has many years of experience on an executive board level and in senior management positions in the international finance industry. Customers value Kommalpha as a trustworthy and equal partner, that efficiently implements strategies and activities agreed with the client and thus makes a responsible contribution to the achievement of goals. Kommalpha is based in Hannover and Zug (Switzerland). End of financial news 06.09.2011 Dissemination of a Corporate News, transmitted by DGAP – a company of EquityStory AG. The issuer is solely responsible for the content of this announcement. DGAP’s Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Media archive at www.dgap-medientreff.de and www.dgap.de |
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