LetsBuyIt Group AG
LetsBuyIt Group AG calculates the ‘Perfect Day to Shop’ (PDS)
LetsBuyIt Group AG / Key word(s): Miscellaneous 02.05.2012 / 08:30 --------------------------------------------------------------------- Corporate News from May 2, 2012 LetsBuyIt Group AG calculates the 'Perfect Day to Shop' (PDS) - PDS = SH + S + PD - FM - R - TJ = 5.5.2012 - PDS = Perfect Day to Shop, SH = School holidays, S = Sales, PD= Pay Day, FM = Full Moon, R= Rain, and TJ = Traffic Jam Zurich, May 2, 2012. LetsBuyIt Group AG, parent company of the website LetsBuyIt.com, and operating a fully automated online price comparison portal with Social Shopping Services, has calculated the 'Perfect Day to Shop' (PDS). Mathematic experts at LetsBuyIt Group AG have determined that Saturday morning of May 5, 2012 is the best day of the year to shop for presents. This scientifically substantiated information must come as a relief to all frantic shoppers. Premises for the mathematical formula The most important factor taken into consideration for shopping is the receipt of the pay check in the shopper's account. As most employees receive their salary at the end of April, the experts assume that this is a positive point in their formula (PD). What is more, many retail shops start to offer discounts on their products to stimulate summer shopping (S). It was also taken into consideration that the children are not present during the shopping. Due to this reason, the experts at LetsBuyIt paid special attention that there are no school holidays (SH) on that day when making their calculation. This is the case in all of the German states, which adds another element to the equation. Detrimental factors for a hassle-free shopping day need to be examined as well: Consumers will not go out of the house on a rainy day (RD). Discussions with weather forecast experts revealed that May 5, 2012 will be a sunny day. In addition, there will be no full moon (FM), so sales assistants will greet customers with a smile on their faces rather than a frown. Saturday mornings are generally free of traffic jams (TJ) - hence, no other grumpy driver will be in your way. 'Of course you can trust our 'scientific' calculations', said Emmanuel Noirhomme, managing director of LetsBuyIt.com, winking. 'Our recommendation for a guaranteed free of stress and relaxed shopping experience with a nearly unlimited selection and direct comparison however is: Shop online, preferably at LetsBuyIt.' About Letsbuyit LetsBuyIt.com is a website providing price comparison and social shopping services to its users. LetsBuyIt is currently active in France, Germany and United Kingdom with three different website versions. The Company currently reports in its websites over 50 million products sold by more than 1,500 different merchants. LetsBuyIt makes continuous and live updates of its product database and indexes new merchants with their products on a daily basis. LetsBuyIt allows customers to purchase products at the lowest possible price by providing on its website all the actual best practices of online shopping. The aim of the Company is to become the leading shopping portal and an e-commerce online community meeting point. Indeed, distinctive features of LetsBuyIt are the social tools which give customers the opportunity to exchange opinions on their buying experiences, products etc. Some of the characteristic features of the website are therefore interactive tools to give users the possibility to write product reviews, exchange experiences and recommend products. For further information please contact: pr@letsbuyit.com LetsBuyIt Group AG ('LBI', 'group' or 'the company') Emmanuel Noirhomme, Manager Phone: +33 1 83 64 77 38 Leander (Investor Relations and Media Relations, UK) Christian Taylor-Wilkinson Phone: +44 (0)7795 168 157 End of Corporate News --------------------------------------------------------------------- 02.05.2012 Dissemination of a Corporate News, transmitted by DGAP - a company of EquityStory AG. The issuer is solely responsible for the content of this announcement. DGAP's Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Media archive at www.dgap-medientreff.de and www.dgap.de --------------------------------------------------------------------- 167504 02.05.2012
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