LetsBuyIt Group AG
LetsBuyIt Group AG: User-friendly innovations provide for a clear distinction from competitors
LetsBuyIt Group AG / Key word(s): Miscellaneous 17.04.2012 / 08:30 --------------------------------------------------------------------- Corporate News from April 17, 2012 LetsBuyIt Group AG: User-friendly innovations provide for a clear distinction from competitors - Product-specific verticalization optimizes product search - Interactive presentation of the search results Zurich, April 17, 2012. LetsBuyIt Group AG, parent company of the website LetsBuyIt.com, and operating a fully automated online price comparison portal with Social Shopping Services, has developed additional user-friendly innovations. LetsBuyIt Group AG reached a product-specific verticalization by means of comparison functions, optimized for the individual product groups. Thus, the company was able to replace the regular filter function ordinarily used for online price comparison tasks and thereby setting themselves apart from their competitors. Within the product search on LetsBuyIt Group AG's website one can make distinctions between the product groups but also within the listing of the details applicable to the products by means of comprehensive and detailed information queries. Consequently, the displayed page for the selection of technical devices will appear completely different than the page for the selection of fashion goods. Such product-specific verticalization also takes place within the corresponding product group. 'When performing a target-oriented search for a technical device, different search criterions are queried than when searching for textiles. The same applies to a lower product level. Thus, a distinction will be already made within the product group in order to accomplish a clear differentiation. If an online shopper searches for a television, he may use specific technical filters, such as screen size, HD compatibility or format for a comparison,' said Izzet Guney, chairman of the board of directors of LetsBuyIt Group AG. In addition to the accurate filter function, LetsBuyIt also introduced the interactive presentation of the search results and consequently offers another additional value within their online price comparison portal. 'The user may combine his selected product images when searching and shopping for various goods and sees how they go together style-wise. We were not only able to significantly improve the structure of our product data base with our very useful innovations, but we also offer to our users a maximum of purposeful structured information on an optically attractive screen,' said Emmanuel Noirhomme, managing director of LetsBuyIt.com. About Letsbuyit LetsBuyIt.com is a platform providing online price comparison and social shopping services. LetsBuyIt is currently active in France, Germany and United Kingdom with three different website versions. The Company currently reports in its websites over 50 million products sold by more than 1,500 different merchants. LetsBuyIt makes continuous and live updates of its product database and indexes new merchants with their products on a daily basis. LetsBuyIt allows customers to purchase products at the lowest possible price by providing on its website all the actual best practices of online shopping. The aim of the Company is to become the leading shopping portal and an e-commerce online community meeting point. Indeed, distinctive features of LetsBuyIt are the social tools which give customers the opportunity to exchange opinions on their buying experiences, products etc. For further information please contact: pr@letsbuyit.com LetsBuyIt Group AG Emmanuel Noirhomme, Manager Phone: +33 1 83 64 77 38 Leander (Investor Relations and Media Relations, UK) Christian Taylor-Wilkinson Phone: +44 (0)7795 168 157 End of Corporate News --------------------------------------------------------------------- 17.04.2012 Dissemination of a Corporate News, transmitted by DGAP - a company of EquityStory AG. The issuer is solely responsible for the content of this announcement. DGAP's Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Media archive at www.dgap-medientreff.de and www.dgap.de --------------------------------------------------------------------- 165168 17.04.2012
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