LR Health & Beauty SE
LR Group significantly boosts sales trend in the third quarter and moves closer to its record year in 2021

LR Group significantly boosts sales trend in the third quarter and moves closer to its record year in 2021

• Group sales of EUR 65.1 million in Q3 2022 and EUR 196.6 million in 9M 2022
• Normalized EBITDA of EUR 22.4 million in 9M 2022
• ZEITGARD Pro, the best product launch in the company’s history, exerts positive impact on sales activities
• Sales strategy even more strongly geared to LR partner income opportunities in times of falling real wages

Ahlen, November 30, 2022 – LR Global Holding GmbH, Europe’s leading digital social selling company in the area of high-quality health and care products, today publishes its figures for the third quarter of 2022 and for the first nine months of the 2022 financial year. In the third quarter of 2022, the LR Group recorded a positive sales trend despite market conditions in important target markets remaining challenging, and gradually approached the previous year’s strong sales figures. This is reflected accordingly by the sales generated in the third quarter of 2022, which at EUR 65.1 million re-approached the level of the record 2021 year (previous year: EUR 67.7 million) and  thus was only 3.7 percent lower than in the same period of the previous year. This was especially due to the pleasing trend in the important home market of Germany. Overall, the LR Group achieved sales (revenue from goods sold) of EUR 196.6 million in the first nine months of 2022. This corresponds to a decrease of 11.0 percent compared with the exceptionally strong prior-year period (previous year: EUR 220.8 million), which was characterised by positive effects from the COVID-19 pandemic, particularly in the first two quarters.

Furthermore, the LR Group achieved normalized EBITDA of EUR 22.4 million in the first nine months of 2022, compared with EUR 30.1 million in the same period of the previous year. In addition to the exceptionally strong revenue in the prior-year period, this reduction is also particularly due to non-recurring IT expenses arising from the implementation of a project to renew the ERP system and the eShop.

Dr. Andreas Laabs, Chief Executive Officer (CEO) of LR Health & Beauty SE, comments: “With the launch of ZEITGARD Pro for facial care in the third quarter of 2022, we enjoyed the most successful product launch in our company’s history to date. Most importantly, we see that our focus on our strategic actions and income opportunities for LR Partners is paying off in full given the current overall economic situation. Many new partners are taking advantage of the opportunity at LR to add a further source of income and thereby secure their standard of living. By further digitalising our processes and offerings, we are creating the conditions for the LR Group’s future growth and at the same time improving the overall framework for our partners to successfully develop their careers at LR.”

Concentration on process improvements and greater focusing of the sales strategy on income opportunities

In the meantime, LR Group is continuing to create the conditions for the company’s sustained and successful development and growth. Construction of the new logistics centre with modern picking and shipping technology at the company’s site in Ahlen is progressing to schedule. As part of this project, LR will further automate and digitalise logistics processes so that orders can be processed even faster in the future. In addition to a further product launch planned for the first quarter of 2023, LR is also capitalising on the development potential of its partner network. With the new bonus program Fast Track 5.0, LR now provides even greater support for new sales partners’ career development. Under the motto “Do This – Get That”, salespeople can achieve a guaranteed bonus of up to EUR 30,000 per year for successful business generation.

Based on the financial results for the first nine months of 2022, LR Group is now specifying its sales guidance for the 2022 financial year at the upper end of the guidance range and now expects sales to lie in the range between EUR 265 million and EUR 270 million. The earnings guidance is also now being made more specific with EBITDA reported now expected in a range between EUR 24 million and EUR 30 million.

The report for the third quarter of 2022 is available online today on the company’s website at https://ir.lrworld.com/.


LR Group
Following the motto “More quality for your life“, the LR Group with headquarters in Ahlen/Westphalia produces and markets various health and beauty products in around 28 countries. As a modern social selling platform, the company combines personal exchange in its community with efficient, digital solutions. This expertise is particularly evident in the “LR Connect” app developed by LR itself, which supports the community in building and developing its business. The community often acting as micro influencers is young, flexible and increasingly uses social media as a sales platform.

LR’s goal is to improve people’s well-being and health with its portfolio – consisting of nutritional supplements and personal care, health representing close to 65% and beauty 35% of our sales. That is why the company continuously develops new products – from the power of nature in combination with the latest scientific findings.

The processing of Aloe Vera has been one of the core competencies of LR Health & Beauty for almost 20 years. Only the valuable inside of the leaf is used for the products. In Ahlen, the company has established one of the most modern Aloe Vera production sites for Aloe Vera Drinking Gels in Europe. LR has been firmly established in the market for over 35 years with around 1,200 employees and more than 300,000 registered community members. LR also established the LR Global Kids Fund e.V. which provides efficient and unbureaucratic support for deprived children and their families in many different countries around the world in cooperation with local institutions. The commitment to take responsibility in terms of ESG is part of LRs philosophy. Since 2020 LR started using FSC-certified paper, takes various measures to avoid plastic consumption and switched to green power.


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E-mail: a.kellermeyer@LRworld.com
https://ir.lrworld.com/

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