MANAGED GAMING SOLUTIONS PLC
Mobile Gaming Solutions and Beijing EasyLuck Marketing Development Ltd establish strategic Joint Venture for Chinese Market – to create the leading technology solution provider for the largest future lottery and gaming market in Asia
MOBILE GAMING SOLUTIONS PLC / Joint Venture Release of a Corporate News, transmitted by DGAP - a company of EquityStory AG. The issuer / publisher is solely responsible for the content of this announcement. ---------------------------------------------------------------------- London, February 5, 2008 - Mobile Gaming Solutions Plc (MGS), a leading provider of mobile and interactive gaming solutions, and Beijing EasyLuck Marketing Development Ltd (EasyLuck), a leading Chinese solution provider to licensed lottery operators in China, today announced that they have signed a definite agreement to form a Joint Venture for the marketing of MGS’ proprietary mobile and online gaming technologies, as well as technical and software services, to the major lottery and gaming operators in China. The Joint Venture aims to become the leading solution provider in the licensed lottery sector in China, a market of more than US$ 14 billion at present, and with annual growth rates of 20-25 % on average. The new Joint Venture entity, named Beijing EasyLuck Information Technology Ltd (Beijing EasyLuck), will bundle the strengths and resources of its two parent companies, to offer an innovative suite of products and services around mobile and online lottery and lottery-related games of chance, as well as quiz and other skill games, to the Chinese market. MGS will contribute its proprietary technologies and product know-how in mobile gaming, and, paired with the unique customer access and reputation of EasyLuck in China’s sports gaming and lottery market, the partners aim to develop Beijing EasyLuck to the market leading solution and service provider for mobile and online solutions in this sector in China. Operations of the Joint Venture will start in February, focussing initially on quiz and sports games; the partners will first target selected key customers who are interested in operating games for and during the upcoming Summer Olympic Games in Beijing. The relevant activities with key lottery customers will start in parallel. 'This Joint Venture marks the most important leap for our company so far', commented Juha Kiikeri, CEO of Mobile Gaming Solutions. 'This is a very high potential opportunity for us – we are bullish because of the macro perspective, and because of the strength of our Joint Venture platform. Firstly, we think that China will be the largest or at least one of the two largest gambling markets in the world within few years (alongside to the US), and definitely the leading market in Asia. The current overall lottery market size, if considering the key licensed lottery operations only (sports lottery, and welfare lottery), is around US$ 14 billion at present, and is expected to grow to as much as US$ 25 billion within the next three to four years – so the opportunity is huge for MGS and EasyLuck. The gambling culture has strong roots with the Chinese people, and these people love lotteries and similar games. And secondly, we truly believe that our Joint Venture Beijing EasyLuck has the potential to reshape the lottery and gaming market in China due to its unique suite of mobile and online lottery and gaming products, and the highly complementary expertise of the partners.' 'The recent regulatory activities of the Chinese government in the online and mobile gaming arena, aimed at fighting unlicensed and illegal online lotteries and other gambling games, are an important step, and we see this only positively – through this, the Chinese government will create the framework for a transparent and reliable gaming market. This should lead to the introduction of new games, better distribution channels, increasing availability of mobile products, which ultimately the Chinese consumers will benefit from. From an industry perspective, we believe that it is more the well-entrenched industry players, with a proven track record, who will be the winners in the current environment. That’s why our Joint Venture will focus its efforts on such large players; through our Joint Venture partner EasyLuck, we have premier access to the real big players in China – such as China Sports Lottery, who alone made a turnover of around US$ 4.15 billion (in 2006)', Kiikeri continued. MGS will hold a 38.25 % stake in the Joint Venture, while EasyLuck holds a 45 % stake. A 6.75 % share is held by Lei Pei Group, who are strategic advisors to EasyLuck and MGS in this venture. You can find more information about the company, its services, products and business operations on the company’s website www.mobilegamingsolutions.net Contact: For any further information, please contact our Investor Relations Team: esVedra consulting GmbH Metis-Corinna Tarta t: +49. 89. 28 80 81 33 f: +49. 89. 28 80 81 49 info@esvedra-consulting.com www.esvedra-consulting.com About Mobile Gaming Solutions Plc Mobile Gaming Solutions Plc is a technology & service provider for mobile and interactive TV gaming. The company provides its customers with complete gaming solutions for a variety of cross media platforms, the main focus is on gaming platforms and SMS and interactive TV games of chance, betting and casino games played via mobile hand sets. About EasyLuck Beijing EasyLuck Marketing Development Ltd is one of the pioneering technology solutions providers to licensed lottery operators in China, with an excellent track record and market reputation. The company is a part of EasyLuck Group. EasyLuck Group was founded in 1998, and serves sport lottery clients in 22 provinces, covering a 750 million people market area. The largest customer of EasyLuck Group is China Sports Lottery, one of the large two state lottery operators, with a US$ 4.15 billion turnover in 2006. 05.02.2008 Financial News transmitted by DGAP ---------------------------------------------------------------------- Language: English Issuer: MOBILE GAMING SOLUTIONS PLC 1 Carthusian Street EC1M 6DZ London Großbritannien Phone: +44 203 102 8762 Fax: +44 207 250 3559 E-mail: info@mgscorporation.com Internet: www.mobilegamingsolutions.net ISIN: GB00B1QKRY38 WKN: A0MKW8 Listed: Open Market in Frankfurt End of News DGAP News-Service ---------------------------------------------------------------------------
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