Mobile Loyalty PLC
Mobile Loyalty plc divests its minority stake in Scandvision CPH A/S to existing majority owners
Mobile Loyalty PLC / Key word(s): Miscellaneous Mobile Loyalty plc divests its minority stake in Scandvision CPH A/S to existing majority owners London/Frankfurt/Malmö, May 29, 2012 In late 2011, Mobile Loyalty plc entered into an agreement of the strategic acquisition of Scandvision Holding AB, a company with more than 20 years experience in digital communications and marketing. The acqustion closed on March 1, 2012. After a thorough analysis, Mobile Loyalty has decided to divest minority stakes that it owns. Accordingly, Mobile Loyalty has reached an agreement with Scandvision CPH A/S that the current majority owners will take over the business. As part of the change in ownership, Scandvision CPH A/S changes name to FRND A/S and continues with its 10 employees and from the same address. The divestiture relates to a minority stake in Scandvision CPH A/S, whose results have not been part of Mobile Loyalty plc's consolidated results. For further information:
Nicklas Gerhardsson, CEO Mobile Loyalty: ng@mobileloyalty.com About Mobile Loyalty Group Mobile Loyalty offers unique solutions and services in the most rapidly growing sector of marketing and advertising – mobile advertising – that is projected to grow from USD 1.6 billion in 2010 to USD 20 billion in 2015 according to the Gartner Institute. Mobile Loyalty's business model is built around revenue sharing with its customers who primarily operate in two sectors: * Advertising platforms for the media segment, for example newspapers, magazines, TV, and radio. * Advertising and communication solutions for brand companies and retail. Mobile Loyalty plc is listed on the Open Market Stock Exchange, Frankfurt (ticker M8L) since July 2011 and on AktieTorget, Stockholm (ticker MOBI SDB) since January 2012. Mobile Loyalty Group includes Mobile Loyalty Europe AB, Scandinavian Advertising, Scandvision Holding AB and Encons Nordic AB. Mobile Loyalty has about 50 employees with offices in Malmö and Stockholm. End of Corporate News 29.05.2012 Dissemination of a Corporate News, transmitted by DGAP – a company of EquityStory AG. The issuer is solely responsible for the content of this announcement. DGAP’s Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Media archive at www.dgap-medientreff.de and www.dgap.de |
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