Mobile Loyalty PLC
Mobile Loyalty PLC: Listing at Frankfurt Stock Exchange
Mobile Loyalty PLC / Key word(s): Strategic Company Decision Mobile Loyalty PLC: Listing at Frankfurt Stock Exchange Malmö/Frankfurt/London, July 28, 2011 – The shares of Mobile Loyalty PLC, holding company of a Swedish based provider of mobile personalized advertising, started trading on the First Quotation Board at Frankfurt Stock Exchange. Under ticker symbol M8L and ISIN GB00B5MVRW60, investors are now able to trade the company's common stock in Euros. With the listing at Frankfurt Stock Exchange, the company aims to achieve an increased exposure to worldwide capital markets and through this enhance the company's market liquidity while also broadening the company's shareholder base. Mobile Loyalty – Turn-key white label mobile advertising service for media companies, ready to launch in weeks. Mobile Loyalty is a leading provider of mobile personalized advertising solutions based on an adaptive artificial intelligence engine. The company's SaaS solutions enable media companies to quickly and seamlessly integrate a mobile advertising solution into their offering in a few weeks. Media companies benefit from the ability to source new mobile advertising revenue without the burden of upfront development costs in an increasingly changing marketplace. Advertisers are able to deliver directed and personalized ads directly to consumers much closer to the point of purchase decision, resulting in higher ad-to-buying conversion rates. Mobile Loyalty's platform allows advertisers to deliver the right content to the right target audience at the right time and at the right place. The business model is based on revenue share. Mobile Loyalty is an innovator in the nascent but very rapidly growing mobile advertising space. Mobile Loyalty PLC is the holding company of Mobile Loyalty Europe AB (www.mobile-loyalty.com) based in Malmö, Sweden with offices in Stockholm and Copenhagen. The company was formed in 2007 by Scandvision Holding AB.
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US investors DISCLAIMER This publication constitutes neither an offer for the sale of or an invitation to buy securities of Mobile Loyalty PLC. This document is not an offer for securities for sale in the United States of America. Securities may only be sold or offered for sale in the United States of America following their prior registration in accordance with the provisions of the U.S. Securities Act of 1933 as amended or, without prior registration, only on the basis of an exemption. The shares of Mobile Loyalty PLC are not and shall not be registered in accordance with the provisions of the U.S. Securities Act of 1933 as amended and are neither sold nor offered for sale in the United States of America. This document is only distributed to and targeted at (i) persons outside of the United Kingdom or (ii) professional investors pursuant to Article 19(5) of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005 or (iii) companies with assets and other persons with assets pursuant to Articles 49(2)(a) to (d) of the Order (with these persons being referred to as 'qualified persons'). All securities referred to here are available to qualified persons only and any request, offer or agreement to obtain, purchase or acquire such securities by any other means shall only be made in relation to qualified persons. Individuals who are not qualified persons should under no circumstances take action on the basis of this information or its content. End of Corporate News 28.07.2011 Dissemination of a Corporate News, transmitted by DGAP – a company of EquityStory AG. The issuer is solely responsible for the content of this announcement. DGAP’s Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Media archive at www.dgap-medientreff.de and www.dgap.de |
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