MyGuide Internet AG
Myguide Internet AG – 3 Tier Logic Expands with Major Retail Initiative
MyGuide Internet AG / Miscellaneous Release of a Corporate News, transmitted by DGAP - a company of EquityStory AG. The issuer / publisher is solely responsible for the content of this announcement. ---------------------------------------------------------------------- Myguide Internet AG – 3 Tier Logic Expands with Major Retail Initiative Zurich, Switzerland – May 13, 2008 – Myguide Internet AG (Symbol 3MYA, security code A0M648) is pleased to announce that it’s digital marketing subsidiary, 3 Tier Logic Inc. ('3 Tier') has been awarded a contract with a major North American retailer to use 3 Tier’s EIM platform for mobile marketing campaigns. EIM (expand, engage and measure) technology allows 3 Tier to create and expand a database of customers who have opted-in to a marketing dialogue. This database can then be used for highly targeted campaigns that communicate with customers on a one-on-one basis. 'Mobile marketing is beginning to play a major role in worldwide advertising, and offers a remarkable opportunity for us to deliver welcomed advertising messages anywhere anytime', stated Robert Craig, President of 3 Tier. Current estimates suggest that more than 90% of adults and adolescents in North America carry a mobile phone, while in Europe mobile market penetration exceeds 100%. 3 Tier is a full-service digital marketing and technology company that uses its proprietary software to provide strategically planned interactive marketing. For more information please visit www.3tierlogic.com. About myGuide™ myGuide™ is a new internet search company entering the worldwide multi-billion dollar internet search business. Along with a state-of-the-art search engine and free webmail system, myGuide will offer users a unique rewards points program that allows them to share in the wealth their internet traffic creates. The Company’s strategy is to leverage this rewards system to build and maintain a large user base, carving out a valuable market share in this robust and ever-growing industry. Its subsidiary, 3Tier Logic Inc., will provide an underlying profitable business along with an exceptional technical and marketing team. On behalf of the Board of Directors Peter G. Matthews, President, CEO Certain statements in this press release constitute 'forward looking statements'. The Company's actual results could differ from those in the forward-looking statements. Do not construe this information as investment advice. This is not a solicitation to buy or sell securities. This does not purport to be a complete analysis of the Company. Investing in securities is speculative and carries a high degree of risk. Past performance does not guarantee future results. Readers should consult their own independent advisers with any investment, including any contemplated investment. All information contained in this press release should be independently investigated. This press release contains forward-looking statements. These remarks involve risks and uncertainties. Actual results may differ materially from such information set forth herein. Contact: Investor Relations Email: ir@myguide.com 13.05.2008 Financial News transmitted by DGAP ----------------------------------------------------------------------
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