Olapic
Olapic Powers Guest Photos on Hyatt.com

DGAP-News: Olapic / Key word(s): Miscellaneous

2016-03-09 / 18:24
The issuer is solely responsible for the content of this announcement.

---------------------------------------------------------------------------

NEW YORK, NY --(Marketwired - March 09, 2016) -  Olapic,
(http://www.olapic.com), the leading visual marketing content
engine for turning consumer-generated photos and videos into
brand assets, is powering the consumer-generated visual content
found on social.hyatt.com. The new site is a hub of more than
89,000 Instagram photos shared by guests showcasing their
experiences while staying at any of the more than 600 Hyatt
hotels and resorts worldwide.

With experiential filters like beaches, golf, family friendly and
weddings, the site allows travelers to seek inspiration and book
their next Hyatt stay without having a specific destination or
hotel brand in mind. It also reflects the direction Hyatt is
taking as it advances its digital offerings beyond transactional,
toward experiential. A gallery of user-generated photos can be
found at social.hyatt.com as well as approximately 300 individual
property sites such as Hyatt Regency Waikiki Beach Resort and
Spa.

'We want to build long-term relationships with our guests, and
that means offering them digital and physical experiences that
keep them coming back,' said Ellen Lee, senior vice president,
global digital, Hyatt. 'If you don't know where you want to go,
but you do know you want sun and sand, the 'beach' filter
showcases real guests' experiences in beach destinations around
the world. Filters like 'meetings' or 'weddings' can help
planners find inspiration and see what others have done in those
exact spaces.'

Hyatt is encouraging travelers to share experiences visually via
hashtag #InAHyattWorld on Instagram and other social platforms as
well as directly uploading photos on the site.

'The demand for always-on, fresh content is growing, and it takes
time and large budgets to create professional content at this
scale,' said Pau Sabria, co-founder and CEO of Olapic. 'Brands
like Hyatt are recognizing the value of showcasing authentic
travel experiences by placing consumer photos directly into the
buying path and keeping travel shoppers engaged on their site.'

Olapic helps travel brands search for, curate and obtain rights
for consumer-generated imagery associated with specific
properties, amenities, products and locations that is posted on
social media platforms such as Instagram, Vine, Twitter and
Tumblr or collected directly via upload. Olapic accurately
matches the locations in photos to a brand's specific property or
product and filters the photos based on any number of factors
such as user, hashtags, products, rights approval and more. When
these curated images are served in booking and purchase
environments, they create powerful authentic travel and brand
experiences that have proven to increase engagement and direct
bookings.

This announcement follows on the heels of Olapic receiving a 2015
Skifties Award for Best Social Media Vendor for Travel Brands.
For more information or to schedule a demo, please visit:
www.Olapic.com.

The term 'Hyatt' is used in this release for convenience to refer
to Hyatt Hotels Corporation and/or one or more of its affiliates.

About Olapic

Olapic is the leading visual marketing platform for collecting,
curating and showcasing consumer-generated photos across
marketing channels. Olapic collects consumer photos and videos
from social media sites including Instagram, Vine, Twitter and
Tumblr to help brands and retailers significantly increase sales
and marketing campaign performance by creating more authentic
brand experiences. Olapic is headquartered in New York City with
offices in Cordoba, Argentina, and London. For more information
on Olapic, visit www.olapic.com.



Media Contact:
Jocelyn Johnson
Olapic
Jocelyn@olapic.com
917-406-5886

Stephanie Sheppard
Hyatt
Stephanie.Sheppard@hyatt.com
312-780-5399

News Source: Marketwire


---------------------------------------------------------------------------

2016-03-09 Dissemination of a Corporate News, transmitted by DGAP - a
service of EQS Group AG.
The issuer is solely responsible for the content of this announcement.

The DGAP Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de

---------------------------------------------------------------------------


     Language:    English        
     Company:     Olapic         
   
   
                  United States  
   
   
     End of News    DGAP News Service