Carlsberg A/S
One of The Worlds most Expensive beer launched by Carlsberg
Carlsberg A/S / Release of a Corporate News, transmitted by DGAP - a company of EquityStory AG. The issuer / publisher is solely responsible for the content of this announcement. ---------------------------------------------------------------------- Carlsberg A/S 100 Ny Carlsberg Vej Tel +45 33 27 33 00 DK-1760 Copenhagen V CVR no 61056416 PRESS RELEASE 25 FEBRUAR 2009 One of The Worlds most Expensive beer launched by Carlsberg Once again Carlsberg's Jacobsen Brew House in Copenhagen Denmark raises the bar for brewing, by launching the second brew in its Vintage trilogy. Vintage No. 2 is sold for the price of DKK 2009(more than 250 Euro) a bottle, and only 600 bottles of this exclusive beer are brewed. Vintage No. 2 is one of the world's most expensive beer, and is created together with the controversial Chilean born artist Marco Evaristti. Together they are uncompromising in their way to setting new standards. Vintage No. 1 was launched a year ago and created interest all over the world. With the Vintage trilogy we want to push the boundaries for what a beer can do, and to challenge the luxury wine segment in the gourmet restaurant market by utilising our innovation and brewing capabilities, says Morten Ibsen, Brewmaster at Jacobsen, who in cooperation with four other brewmasters has developed the Vintage No. 2. Vintage No. 2 has, as the only contemporary beer, been matured in J.C. Jacobsen's original crypt-like cellar from 1847 where it has been stored in French oak casks for 100 days. The beer has a jet-black colour and espresso-like foam. And it reveals flavours of vanilla and cocoa/mocha. The aroma is distinct with hints of tar and ropes, which come from the peat- smoked, Scottish malt, which has been transported from Scotland solely for this brew. Vintage No. 2 is perfect pairing for oysters, shellfish, Parma ham and cheese, and if you crave for something sweet, chocolate and crème brûlée also goes with the beer. Each Vintage bottle is labelled with a hand stencilled lithographic print made by the artist Marco Evaristti: We chose Marco to make the prints as his art is centred around being uncompromising, innovative and pushing boundaries just like the Vintage trilogy, says Morten Ibsen. Marco Evaristti has made five different prints for the beer each with the elephant as the recurring motive. Only 125 items of each has been made which make the empties real collector's item. www.carlsberggroup.com Carlsberg Group Contacts: Brewmaster Morten Ibsen +45 22 29 12 04 The Carlsberg Group is one of the leading brewery groups in the world, with a large portfolio of beer and soft drinks brands. Its flagship brand - Carlsberg - is one of the fastest growing and best-known beer brands in the world. More than 45,000 people work for the Carlsberg Group, and its products are sold in more than 150 markets. In 2008 the Carlsberg Group sold more than 120 million hectolitres of beer, which is about 100 million bottles of beer a day. Find out more at www.carlsberggroup.com. News Source: NASDAQ OMX 25.02.2009 Financial News transmitted by DGAP ---------------------------------------------------------------------- Language: English Issuer: Carlsberg A/S Denmark Phone: Fax: E-mail: Internet: ISIN: DK0003451995 WKN: End of News DGAP News-Service ---------------------------------------------------------------------------
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