Optimizer International Group, Inc.
Optimizer International Group, Inc.: Optimizer tests Texta in Asia, confirms it can reduce cost of B2B SMS by 50%
Optimizer International Group, Inc. / Key word(s): Miscellaneous 23.04.2012 / 09:30 --------------------------------------------------------------------- Optimizer tests Texta in Asia, confirms it can reduce cost of B2B SMS by 50% April 15th, 2012, Auckland, New Zealand: Earlier in April, Optimizer International Group ('Optimizer', 'Company') tested its B2B SMS marketing platform Texta for its suitability in the Asian market. The Company today confirmed successful tests in Singapore and Hong Kong revealed that Texta could reduce the cost of B2B SMS by at least 50% in those markets. With mobile device penetration rates at an all time high in advanced Asian markets such as Hong Kong and Singapore, the cost of B2B SMS still remains quite high with very little offered by local providers in terms of web apps, two-way messaging capabilities and SMS automation. Furthermore, while sending one-way bulk SMS is very simple and straight forward, receiving replies back into the 'system' and being able to use that incoming response has been a long standing problem for businesses using SMS as a marketing medium. In a short statement released today, Jaron Turnbull, CTO of Optimizer said, 'Typically SMS marketing service providers (SMSPs) have used legacy desktop apps, GSM modems and sim-boxes to send bulk SMS. For instance, in Singapore, we discovered that a number of SMS marketing providers are selling GSM devices direct to businesses expecting them to figure out how to use it with a bespoke desktop app for sending bulk SMS.' 'SMS is one technology that is not going away anytime soon. You can install any instant messaging app on any mobile phone, but you can't turn off the SMS capability of a mobile device completely. Hence, the power to communicate with your target audience using SMS continues to be a great marketing medium. More so, every time your mobile device beeps, you instinctively reach for it thereby reading the SMS. Such is the power of instant gratification that as many as 96.8% of SMS are read within 20 minutes of them being sent. So its now time to take our sophisticated and scalable SMS technology to the asian market and give the power of SMS back into the hands of SMEs and greatly reduce the overall cost of SMS at the same time', said Manas Kumar, CEO of Optimizer. 'We are currently working with a number of partners in both Hong Kong and Singapore markets with an aim of launching the Hong Kong service mid-May, 2012 with Singapore following closely thereafter', continued Kumar. This is great news for businesses in Hong Kong and Singapore, especially when there are significant cost savings promised by Optimizer's SMS marketing solution. About Optimizer: Optimizer HQ is a fast paced 'innovation factory' that develops and delivers internet based software products for small businesses around the world on a 'pay-as-you-go' business model. Optimizer products are 100% web based with nothing to download and businesses only pay a simple monthly charge to use the software. Its popular technologies include email marketing, SMS marketing, customer relationship management, search engine optimization, email list management; location based services and associated consulting services. About Texta: Texta is a web based SMS marketing application offering powerful SMS automation features. The application is 100% free to use and businesses simply pay for the SMS messages they send. There are no monthly costs, no contracts and pre-paid credits don't ever expire. Using Texta you can easily send automated birthday greetings, SMS promotions, SMS coupons, Event RSVP campaigns, SMS autoresponders and much more. Contact Information: Manas Kumar, CEO manas.k[at]optimizerhq.com Cornelis Boertjens, CMO cornelis.b[at]optimizerhq.com End of Corporate News --------------------------------------------------------------------- 23.04.2012 Dissemination of a Corporate News, transmitted by DGAP - a company of EquityStory AG. The issuer is solely responsible for the content of this announcement. DGAP's Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Media archive at www.dgap-medientreff.de and www.dgap.de --------------------------------------------------------------------- 165982 23.04.2012
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