Quash Products PLC
Quash Products PLC : Quash announces Summer Marketing Campaign ‘Healthy hands wherever you eat this Summer!’
Quash Products PLC / Key word(s): Miscellaneous 20.04.2011 / 14:00 This summer, Quash will see the launch of its most heavyweight marketing plan to date. Through broadcast, experiential and point of sale media, Quash 100% Hand Sanitiser will encourage consumers to banish anxiety about germs and to enjoy eating outdoors this summer. Quash will be positioned as a summer essential for all 'al fresco' eating occasions, from family picnics to music festivals. Activity will focus on in-store promotions and point of sale; print and PR; festivals and events; and online, including a new e-commerce website. Under the banner of a campaign rallying call, 'Healthy hands wherever you eat this summer', target consumers will be educated about the key benefits of Quash 100% Natural hand sanitiser; it kills 99.9% of germs, leaves hands moisturised and is safe for children. Lucy Cousens, Marketing Director of Quash, says. 'we are very excited about the integrated campaign for three reasons, it gives the consumer a relevant and compelling reason to purchase Quash, it supports our key retail customers in optimising uplift during a seasonal peak, and gives impetus to our drive for new national retail listings. Thanks to the high loyalty Quash enjoys from its consumers, we expect to see the brand continue to benefit from higher penetration levels long after the conclusion of the campaign' ** END OF NEWS RELEASE ** About Quash Products plc http://www.quashproducts.com Quash is an independent, exchange listed company (ticker: QPS Frankfurt, Xetra) operating in the 100% natural segment of the personal care market. The Group distributes through a number of major high-street retailers in the UK and is taking steps to further expand the international reach of its natural product range in Europe, Middle East, Asia and North America. Quash is a unique formulation of 100% natural ingredients lab-proven to kill the toughest of germs and viruses without the need for soap or water. In addition to killing 99.9% of harmful germs, the pleasant smelling Quash formulation moisturises and regenerates skin. This news release may contain certain forward-looking statements, expectations, intentions, strategies and beliefs regarding the future. All statements contained herein are based upon information available to the management of Quash Products plc as of the date hereof, and actual results may vary based upon future events, both within and without the control of the management, including risks and uncertainties that could cause actual results to differ materially. Management does not take any responsibility to update the contents of this News Release in case new aspects arise or new conditions change the facts available. Registered office: Quash Products plc, 15a Ives Street, London, UK Stock Exchanges: Frankfurt, Xetra ISIN: GB00B5MHQL62; German Code: QPS; WKN: A0Q7NA End of Corporate News --------------------------------------------------------------------- 20.04.2011 Dissemination of a Corporate News, transmitted by DGAP - a company of EquityStory AG. The issuer is solely responsible for the content of this announcement. DGAP's Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Media archive at www.dgap-medientreff.de and www.dgap.de --------------------------------------------------------------------- 120920 20.04.2011
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