Quash Products PLC
Quash Products PLC : Quash Products signs The SPA Way PR agency
Quash Products PLC / Key word(s): Miscellaneous 28.10.2010 08:45 --------------------------------------------------------------------------- Quash Products announces a partnership with The SPA Way PR agency to promote the Company's products to UK consumers. The SPA Way is an independent PR agency founded by Sara Pearson with 20 years of experience working with entrepreneurial brands and established brands. The agency is famed for its commercial focus and belief that by building 'fan-bases rather than acquaintances' it can deliver ripples of value throughout a business. The SPA Way are unique for being the only PR agency so confident in their ability to deliver results for their clients, that they put guarantees against achievement of coverage; a confidence that appealed to the 'Challenger Brand' culture of Quash Products plc. After just a few weeks, tangible results of the partnership are apparent, including two strong news pieces in UK National Newspapers: The Independent on Saturday's Festival First Aid Must-Haves, and just last week, The Sun's guide to staving off Cold and Flu. Lucy Cousens, Marketing Director Quash, says; 'PR is a central tenet of the Quash marketing plan. Thanks to our truly unique selling point, and striking brand image, PR is a highly cost effective way to drive brand awareness and brand loyalty amongst our target market. With the Cold and Flu season underway, we're confident The SPA Way will ensure Quash products stay at the forefront of our consumers' minds.' ** END OF PRESS RELEASE ** About Quash Products plc / www.quashproducts.com: Quash is an independent, exchange listed company (ticker: QPS Frankfurt, Xetra) operating in the 100% natural segment of the personal care market. The Group distributes through a number of major high-street retailers in the UK and is taking steps to further expand the international reach of its natural product range in Europe, Middle East, Asia and North America. Quash is a unique formulation of 100% natural ingredients lab-proven to kill the toughest of germs and viruses without the need for soap or water. In addition to killing 99.9% of harmful germs, the pleasant smelling Quash formulation moisturises and regenerates skin. This news release may contain certain forward-looking statements, expectations, intentions, strategies and beliefs regarding the future. All statements contained herein are based upon information available to the management of Quash Products plc as of the date hereof, and actual results may vary based upon future events, both within and without the control of the management, including risks and uncertainties that could cause actual results to differ materially. Management does not take any responsibility to update the contents of this News Release in case new aspects arise or new conditions change the facts available. Registered office: Quash Products plc, 15a Ives Street, London, UK Stock Exchanges: Frankfurt, Xetra ISIN: GB00B5MHQL62; German Code: QPS; WKN: A0Q7NA 28.10.2010 Dissemination of a Corporate News, transmitted by DGAP - a company of EquityStory AG. The issuer is solely responsible for the content of this announcement. DGAP's Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Media archive at www.dgap-medientreff.de and www.dgap.de ---------------------------------------------------------------------------
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