Spectral Capital Corporation
Spectral’s Noot Announces Enhanced Learning and Discovery Technology with new Update
Spectral Capital Corporation / Key word(s): Miscellaneous Spectral’s Noot Announces Enhanced Learning and Discovery Technology with new Update Significant update provides users with more discovery options and greater personalization SEATTLE-(BUSINESS WIRE)-(July 10, 2014) Spectral Capital Corporation, (FCCN.QB) announced today that its portfolio company, Noot, has released a major update for its smartphone mobile news reader for Android and iOS operating systems. The update offers a new design, improved discovery features, as well enhanced personalization, all intended to optimize the smartphone experience. Mobile app usage continues to increase and now accounts for 86% of time spent on Android and iOS connected devices. With news consumption also on the rise, Noot has positioned itself as the smart way to discover great content and has enhanced its overall user experience with its new update. Noot has always centered its design on simple and glanceable content streams; however, the update adds visually engaging images to the stream, while more powerful contextual personalization works in the background to bring a unique experience to each user. Additionally, Noot has added discovery buttons in individual slides as well as at the bottom of each article to give users the ability to move seamlessly among different topics of interest. The Noot experience is designed around four different content-specific and user-personalized streams: – Category, which contains slides for one category and all its subcategories – Channel, which contains slides from a specific category and subcategory – Topics, which contains content about topics entered specifically by the user – Saved Slides, which contains articles users have saved to read again Noot’s update brings a higher degree of contextual personalization for a better overall experience and additional discovery features for greater engagement. Targeted articles that speak to a user’s short and long term interests are now interlaced within one’s stream to provide for more in depth personalization. For example, if one shows an interest in Tim Howard of the US Men’s soccer team, then Noot will begin to add content for that topic while the user is reading sports, soccer or celebrity streams. Additionally, one can add “Tim Howard” under the Topics channel to find information only about him. The new discovery features provide more opportunities for users to learn about topics that they may have not found and provide avenues for curious minded individuals. “We want the story stream to be at the center of the app, with abundant discovery tools and content within the stream changing along with a user’s interests. It is this premise that has driven recent changes to the Noot smartphone app, with user experience within the story stream coupled with enhanced learning and discovery technology being the primary focus of recent changes,” said Jenifer Osterwalder, Spectral CEO. About Spectral About Noot Download Noot for Smartphones on Google Play and iTunes: Download Noot for Tablets on Google Play and iTunes: Or visit http://noot.com/ PRESS RELEASE FORWARD LOOKING STATEMENT: Contact: End of Corporate News 10.07.2014 Dissemination of a Corporate News, transmitted by DGAP – a company of EQS Group AG. The issuer is solely responsible for the content of this announcement. DGAP’s Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Media archive at www.dgap-medientreff.de and www.dgap.de |
277529 10.07.2014 |