Universal Outdoor Group PLC
Tangibal Group Plc.: Tangibal Media brings swimming campaign to life in cinema foyers in partnership with British Gas
Tangibal Group Plc. / Miscellaneous 02.02.2010 Dissemination of a Corporate News, transmitted by DGAP - a company of EquityStory AG. The issuer / publisher is solely responsible for the content of this announcement. --------------------------------------------------------------------------- The greatest name in cinema advertising, Pearl & Dean is working with British Gas and Tangibal Media to bring the energy supplier's free family swimming campaign to life in cinema foyers across the country. British Gas has created interactive floor graphics in partnership with Tangibal Media, themed to its current campaign promoting British Swimming and providing free swimming trips to families. The campaign is extended through digital content, on-screen cinema advertising and postcards in 30 of Pearl & Dean's cinema foyers around the country, all of which underline the free swim offer available on British Gas' website. The campaign has been planned and booked through Carat, and has been running before family films throughout the Christmas period and into the new year. This is yet another example of how large corporations continue to embrace the interactive advertising campaigns of Tangibal Group PLC. Joe Copeman, Innovations Account Manager at Pearl & Dean adds: 'These interactive projections in cinema foyers allow British Gas to bring their swimming sponsorship to life for family film audiences, in a fun and impactful way. The messaging is then underlined through take-home postcards, big screen advertising and digital content to extend the impact of the activity.' ***END OF NEWS RELEASE*** Tangibal Group plc is an independent, exchange listed company in the marketing and advertising segment. This news release may contain certain forward-looking statements, expectations, intentions, strategies and beliefs regarding the future. All statements contained herein are based upon information available to the management of Tangibal Group plc as of the date hereof, and actual results may vary based upon future events, both within and without the control of the management, including risks and uncertainties that could cause actual results to differ materially. Management does not take any responsibility to update the contents of this News Release in case new aspects arise or new conditions change the facts available. Tangibal Group plc, 45 The High Street, Hampton Wick, Kingston upon Thames, Surrey, KT1 4EH, Great Britain Company Number: 6722835, info@tangibal.com ISIN: GB00B46RHX45; German Code: TFG; WKN: A0YF5U Quoted on the Frankfurt Stock Exchange Open Market. http://www.tangibal.com Copyright (c) Tangibal Group plc 2010. All rights reserved. 02.02.2010 Ad hoc announcement, Financial News and Media Release distributed by DGAP. Media archive at www.dgap-medientreff.de and www.dgap.de ---------------------------------------------------------------------------
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