Mobile Loyalty PLC
The TV4 Group and Mobile Loyalty sign agreement on mobile advertising service
Mobile Loyalty PLC / Key word(s): Agreement The TV4 Group and Mobile Loyalty sign agreement on mobile advertising service Malmö / Frankfurt / London March 22, 2012. Mobile Loyalty offers unique solutions and services in the most rapidly growing sector of marketing and advertising – mobile advertising – that is projected to grow from USD 1.6 billion in 2010 to USD 20 billion in 2015 according to the Gartner Institute. Today, Mobile Loyalty has signed an agreement with the TV4 Group for the development and supply of a mobile advertising service for TV4's advertisers and viewers. The agreement is for three years and the implementation will start immediately with the objective to launch the service commercially later this year. Mobile Loyalty considers this agreement with TV4 as a milestone for the company and sees it as a very strong confirmation that our solutions are applicable and relevant also to the TV media segment, which together with newspapers, radio, and magazines represents a majority of the global advertising market. Mobile Loyalty Group: The services that Mobile Loyalty provides contain a number of ready-to-go advertising solutions and concepts that integrate with the media companies' advertising portfolios. Advertisers and brand companies can deliver precision-based advertising with increased relevance for the consumer and the purchasing location, resulting in a higher purchasing completion rate. Mobile Loyalty's business model is built upon revenue sharing with respect to its customers' advertising revenues, which implies a shared risk with the customers. Mobile Loyalty PLC is listed on the Open Market Stock Exchange, Frankfurt (ticker M8L) since July 2011 and on AktieTorget, Stockholm (ticker MOBI SDB) since January 2012. Mobile Loyalty has about 50 employees and offices in Malmö, Stockholm and Copenhagen. For more information, please visit www.mobileloyalty.com. The TV4 Group: The TV4 Group has delivered engaging news, grand entertainment of great variety and quality, live sport and top-class drama to Swedish viewers for more than two decades. In addition to the main channel TV4, the group's portfolio includes 40 TV channels in the Nordic region – in the free-TV, basic cable and premium segments, where Canal+ is the Nordic region's leading pay-TV operator – and 25 local stations in Sweden, as well as a wide range of web and mobile sites and on demand services, for example TV4 Play, where programs from the group's different channels are available online. For more information, please visit www.tv4gruppen.se. For more information, please contact:
Mobile Loyalty:
Sterner de la Mau, EVP Business Development, Founder End of Corporate News 22.03.2012 Dissemination of a Corporate News, transmitted by DGAP – a company of EquityStory AG. The issuer is solely responsible for the content of this announcement. DGAP’s Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Media archive at www.dgap-medientreff.de and www.dgap.de |
161893 22.03.2012 |