Treofan Germany GmbH & Co. KG
Treofan signs global partnership with Shiner and Alliance, setting stage for strong growth
Treofan Germany GmbH & Co. KG / Schlagwort(e): Kooperation/Strategische Unternehmensentscheidung Press Release Treofan signs global partnership with Shiner and Alliance, setting stage for strong growth Raunheim, 24th October, 2011 – The Treofan Group ('Treofan'), a global leader in specialty packaging films, has signed a marketing partnership agreement with Shiner International Inc., Haikou, China ('Shiner') and Alliance Packaging, Hong Kong ('Alliance') which will boost the partners' geographical reach and product offering, and create significant global growth opportunities. Under the terms of the agreement, sales and research teams from the partner companies will collaborate. Treofan will have exclusive responsibility for marketing and sales of coated films and tobacco films for Shiner in Europe and the Americas (Canada excluded); Shiner will gain access to Treofan's advanced technologies for tobacco films and packaging for sale in the Chinese market; and Alliance will have the primary responsibility for sales and marketing for all packaging films from Treofan and Shiner in the Asia-Pacific market. The partnership will provide the partners' customers with a much broader range of high-end global packaging film and related services. Treofan CEO Giovanni Canetta said: 'We are proud to have established this partnership agreement with Shiner and Alliance. This partnership represents an important element of Treofan's strategy and reflects the potential and attractiveness of the global packaging markets. We are further convinced that through this new marketing and technology alliance the three companies can look forward to strong, continued growth of their customer base.' Shiner CEO Qingtao Xing said: 'The integrated concept offers Shiner's customers access to Treofan's leading technology in tobacco films, along with Treofan's competence in emerging technologies. Treofan will bring to the partnership its strong sales force and its market leadership position in Europe and in the Americas, through which Shiner and Alliance will be able to access the markets outside China'. Alliance Senior Partners Patrick Brincat and Richard Li said: 'Alliance will contribute through its extensive knowledge of the Asia Pacific market to the partnership, allowing both Treofan and Shiner to significantly grow their volumes in Asia-Pacific'. Treofan, Shiner and Alliance consider this partnership an important first step towards creating an integrated high-end global packaging film platform capable of serving global customers with a local footprint in the Americas, Asia-Pacific and Europe. Treofan and Shiner will keep developing their leading market positions through superior technology and unique R&D capabilities. Effective immediately, Shiner and Alliance sales force in both Europe and the Americas will be absorbed into Treofan's network, which will have exclusive distribution rights for Shiner's coated and tobacco films in those markets. Treofan and Shiner will have a total joint coated film capacity of approximately 25,000 tons per year. Shiner will begin full production on its new tobacco film line in the fourth quarter of 2011, and has chosen Treofan as a technology partner to strengthen its position in the Chinese tobacco film market. Meanwhile, Treofan's know-how will allow Shiner to produce the most advanced tobacco films on its new 6.4 meter Brueckner line. Together, Treofan and Shiner will have a total joint tobacco film capacity of approximately 45,000 tons per year. About the partners: Treofan Group is a global technology leader for biaxially oriented polypropylene film (BOPP). Since more than 40 years we develop and manufacture BOPP films. We market our products under the brand name Treofan(R). Treofan offers the most diverse and comprehensive product range within the industry, providing packaging, label and tobacco film applications as well as films for electronic devices, such as capacitors and batteries. Treofan operates 4 plants, located in Germany, Italy and Mexico. Its commercial organization runs sales offices across Europe, US and Mexico supported by an agent / distribution network to cover Asia and Africa. Shiner International Inc. (NASDAQ: BEST) is engaged in the research and development, manufacture and sale of flexible packaging material. Products include coated packaging film, shrink-wrap film, common packaging film, anti-counterfeit laser holographic film and color-printed packaging materials. Shiner's flexible packaging products are used by manufacturers in the food and consumer products industry to preserve texture, flavor, hygiene, and convenience and safety of their products. Shiner was founded in 1990 and is headquartered in Haikou China. Alliance Packaging Group was formed to bring the best Flexible Packaging products to the rest of the world. Alliance Packaging has carefully selected its supplier partners and negotiated exclusive agencies with them. Its criteria for selecting its partners were supply reliability, quality, product offering and relationship. Alliance Packaging works closely with these partners, offering them a Hong Kong purchasing and liaison office with many years of experience of buying from and selling to the Chinese and Asia Pacific markets, coupled with Australian and Philippines sales offices staffed by experienced packaging professionals with global sales and marketing and product development experience. Alliance can offer finance and stockholding (subject to conditions) to help smooth the importation and purchasing process. For further information, please contact:
Juergen Lindemann, Marketing and Commercial Director Treofan Group Ende der Finanznachricht 24.10.2011 Veröffentlichung einer Corporate News/Finanznachricht, übermittelt durch die DGAP – ein Unternehmen der EquityStory AG. Für den Inhalt der Mitteilung ist der Emittent / Herausgeber verantwortlich. Die DGAP Distributionsservices umfassen gesetzliche Meldepflichten, Corporate News/Finanznachrichten und Pressemitteilungen. Medienarchiv unter http://www.dgap-medientreff.de und http://www.dgap.de |
Sprache: | Deutsch | |
Unternehmen: | Treofan Germany GmbH & Co. KG | |
Am Prime Parc 17 | ||
65479 Raunheim | ||
Deutschland | ||
Internet: | www.treofan.com | |
Ende der Mitteilung | DGAP News-Service |
143212 24.10.2011 |