Goodyear
UPDATE – Goodyear Celebrates a Frosty Winter by Capturing ‘Winter Feel Good Places’ Across the World

DGAP-News: Goodyear / Key word(s): Miscellaneous

2015-10-27 / 15:43

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LONDON, UNITED KINGDOM --(Marketwired - October 27, 2015) -  With
winter coming early this year, and snowfall already hitting parts
of Europe, Goodyear celebrates the beauty of winter through
social media and in real life. Consumers can submit photos and
videos of their favourite winter locations from around the world
via social media to 'My Winter Feel Good Place' platform in order
to win a Goodyear winter prize. The platform will automatically
collect and populate all images onto a digitally-integrated map
-- therefore geographically visualizing all 'feel good' places
from around the globe.

People can submit pictures to the platform by posting a photo or
video on Instagram, Facebook, or Twitter with
#MyWinterFeelGoodPlace and may be eligible to win a few prizes,
including a grand prize for a Goodyear-sponsored winter trip to a
destination of choice(1).

Furthermore, Goodyear has kicked off the campaign in Germany by
bringing the magic of winter to life with a giant snow globe that
everybody passing by on a crowded city square could walk though
and create unique feel good moments to share!

The importance of a 'feel good place' can hardly be
overestimated. Dr Tsivrikos from University College of London(2)
says, 'Locating one's feel good place can have important
psychological benefits for their mood, feeling and overall
performance. Because while immersing ourselves in
spaces/environments that we consider psychologically safe, people
can revitalize their body and mind by distancing themselves from
any work related or personal stressors.'

'Next to empowerment, more than anything, this campaign is meant
to capture the essence of 'Made to Feel Good' and the idea that
Goodyear gives you peace of mind wherever you want to go,
regardless of the circumstances', says Alexis Bortoluzzi,
Marketing Director Consumer EMEA Goodyear Dunlop. 'Especially
since we are already seeing signs of early winter across Europe,
we are looking forward to all of the beautiful images this year's
winter will bring.'

About Goodyear
Goodyear is one of the world's largest tire companies. It employs
about 66,000 people and manufactures its products in 49
facilities in 22 countries around the world. Its two Innovation
Centers in Akron, Ohio and Colmar-Berg, Luxembourg strive to
develop state-of-the-art products and services that set the
technology and performance standard for the industry. For more
information about Goodyear and its products, go to
www.goodyear.com/corporate.

(1) Round trip to a winter destination for two people, including
accommodation, full board and transfers, to be started within
maximum 12 months from the date of the award and provided that
the total value of this round trip for two people will be limited
to a maximum of 6000,- EUR.

(2) As said by travel psychologist Dr. Tsivrikos Consumer and
Business psychologist from University College of London.

Further information
For additional pictures, videos go to
http://goodyearcape2cape.newsmarket.com/



Alexandra Illiashova
Brand Manager Goodyear and Associated Brands
Email: alexandra_illiashova@goodyear.com

News Source: Marketwire



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2015-10-27 Dissemination of a Corporate News, transmitted by DGAP - a
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Language:    English        
Company:     Goodyear       
 
 
             United States  
 
 
End of News    DGAP News Service  
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405981 2015-10-27