Dow Jones & Company
Wall Street Journal Continues Worldwide Digital Expansion With Launch of German Language News Site
Dow Jones & Company 10.01.2012 12:15 --------------------------------------------------------------------------- Introduces Proven Digital Model to German-Speaking Market FRANKFURT/NEW YORK, 2012-01-10 12:14 CET (GLOBE NEWSWIRE) -- In the latest move to mark its continued global and digital expansion, Dow Jones & Company today launched The Wall Street Journal Deutschland (www.wsj.de), a German-language news site with mobile and tablet editions. WSJ.de is the most recent in a series of digital initiatives launched by the Journal and Dow Jones to serve its expanding global audience. Other regionally focused offerings, including several local language editions, are available in regions including China, Japan, Korea, India, Southeast Asia, and Central and Eastern Europe. WSJ.de expands Dow Jones' presence in Germany and provides its German-speaking audience with a unique offering of global news combined with locally focused coverage. 'Germany needs to know more about the world and the world needs to be better informed about Germany. The country is entering a period of unprecedented economic and financial challenges, and its role on the European and world stage will be crucial over the coming years. Germany and its companies are dependent on the global market for growth, and our aim is to provide a flow of news and analysis that will enable German businesses and professionals to make better informed decisions,' said Robert Thomson, editor-in-chief of Dow Jones & Company and managing editor of The Wall Street Journal. 'In markets around the world, we see rapidly rising demand for our digital and local news coverage, and we regard Germany as a growth market and the engine of European expansion. Given our increasingly successful pay model, we are able to invest in the world's best and best-informed journalism at a time when many European news organizations are under pressure to cut reporting resources.' WSJ.de further extends the global reach of The Wall Street Journal digital news business and features a mix of free and subscriber-only content from the Journal and across Dow Jones, as well as news and analysis provided by a team of local journalists based in Frankfurt, Berlin, Dusseldorf, Hamburg and Munich. Content will be available via the Web site, mobile and tablet applications, and a mobile Web site. 'Localization and digitization are at the core of our international expansion,' said Alisa Bowen, general manager, The Wall Street Journal Digital Network. 'We have proven expertise with local language digital platforms in China and Japan and more than 30% of our total digital audience now comes from outside the North American market (Adobe Omniture, Nov. 2011). Our research shows that we can expect to see the same success in Germany with an audience that values the digital delivery of premium business content essential to their working lives, and advertisers are already showing strong demand.' Knut Engelmann, who has been appointed as managing editor, Germany, for Dow Jones Newswires and The Wall Street Journal Deutschland, oversees a combined news operation serving both newswires and the German-language digital products. Ralf Drescher will join as the site's editor in March, having worked in a variety of roles at Handelsblatt for the past 10 years. 'We know that our German readers need a global view of business, as well as trusted insight and analysis of the essential news in their own markets,' said Mr. Engelmann. 'With access to more than 2,000 journalists globally as well as a dedicated local team, The Wall Street Journal Deutschland offers a unique German perspective on world news across a range of digital platforms designed to suit the changing needs of our readers.' The site follows a similar layout to WSJ.com. The What's News column, situated on the homepage, features the day's most important news stories in business and international affairs. In addition, the site's International, Business, Markets, Analysis and Technology sections feature the most relevant content from Dow Jones' global network. Other key features include: -- Comprehensive market data, including highlights from the German, European, U.S. and Asian markets, as well as currencies and futures, provided in partnership with finanzen.net,Germany's largest financial portal -- Sections highlighting selected stories from other German media on the Web and from WSJ.com in English -- German edition of WSJ.com's 'Most Popular' feature, signaling the most read and frequently emailed items in Germany and the rest of Europe -- Photo galleries, video, a blog and interactive graphics The launch is being supported by a multi-media marketing campaign. Using the strap line, 'Straight to the Point,' the campaign features online, print, email and retail marketing activities across German-speaking countries. In addition to finanzen.net, WSJ.de is partnering with Welt Online on the provision of some domestic news content as well as marketing, and with Sky Deutschland and Xing on promotional activity. For additional press information about WSJ.de, please go to http://www.dowjones.com/pressroom/presskits/wsjdeutschland/wsjdeutschlandpresski t.asp The Wall Street Journal Deutschland logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=11358 About Dow Jones Dow Jones & Company is a global provider of news and business information and a developer of technology to deliver content to consumers and organizations across multiple platforms. Dow Jones produces newspapers, newswires, Web sites, apps, newsletters, magazines, proprietary databases, conferences, radio and video. Its premier brands include The Wall Street Journal, Dow Jones Newswires, Factiva, Barron's, MarketWatch, SmartMoney and All Things D. Its information services combine technology with news and data to support business decision making. The company pioneered the first successful paid online news site and its industry leading innovation enables it to serve customers wherever they may be, via the Web, mobile devices and tablets. The Dow Jones Local Media Group publishes community newspapers, Web sites and other products in six U.S. states. Dow Jones & Company (www.dowjones.com) is a News Corporation company (Nasdaq:NWS) (Nasdaq:NWSA) (ASX:NWS) (ASX:NWSLV) (www.newscorp.com). CONTACT: Media Contact:Kate DobbinDow Jones & Company+44 (7748) 323 628kate.dobbin@dowjones.com News Source: NASDAQ OMX 10.01.2012 Dissemination of a Corporate News, transmitted by DGAP - a company of EquityStory AG. The issuer is solely responsible for the content of this announcement. DGAP's Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Media archive at www.dgap-medientreff.de and www.dgap.de --------------------------------------------------------------------------- Language: English Company: Dow Jones & Company United States Phone: Fax: E-mail: Internet: ISIN: US9900683718 WKN: End of Announcement DGAP News-Service ---------------------------------------------------------------------------
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