YD Ynvisible S.A.
YD Ynvisible S.A. : SATA Airlines uses Ynvisible’s printed interactive graphics in latest advertising campaign
YD Ynvisible S.A. / Key word(s): Product Launch/Development of Sales SATA Airlines uses Ynvisible's printed interactive graphics in latest advertising campaign Lisbon, 18th of September 2012 – Ynvisible designed and delivered a novel printed interactive ad for SATA Airlines, the flagship carrier for the Azorean archipelago, due out in the September issue of Marketeer magazine. In order to highlight its promotional prices for flights between Lisbon and the Azores, SATA turned to Ynvisible for an interactive solution that would capture the attention of readers of Marketeer, a specialized magazine for marketing and strategy industry professionals. To peak readers' curiosity, the magazine insert was designed in the form of a boarding pass. The insert invites readers to touch a button to discover the special promotional price for the flights. The price is displayed through printed interactive graphics, a technology developed by Ynvisible. Production of the innovative inserts was done at Ynvisible's partner printing house, Guide. The project is Ynvisible's largest volume delivery to date, and the first to include the company's printed interactive graphics in magazine advertising. Through the use of printed electronics, Ynvisible is increasing the value of printed items and everyday physical goods by making them more fun, engaging and useful for consumers. According to Ynvisible's CEO, Inês Henriques, 'Ynvisible offers printed interactive solutions to brand owners, that help improve consumers' brand recognition, by providing memorable experiences, for example through special advertising campaigns. By combining print and electronics, we are able to cost-effectively bring engaging functionalities consumers are used to in the on-line world also to physical objects, such as magazines.' SATA Air Açores – Sixty years of flying across the Atlantic Ocean, and seventy years of history, have shaped the SATA Group. Over these years, and particularly in the last decade, the SATA Group has grown steadily, and enjoyed increasing success. An ambitious project, the SATA Group took off on the 15th of June 1947, when a small Beechcraft airplane, symbolically named 'Açor', made the first commercial flight. Today the company plays a major role in providing accessibility for those who live on the islands. It has also become an invaluable ally in the growth and development of tourist activity in the Azores.
For more information on SATA Air Açores, please visit the company's website:
Things AliveTM – Ynvisible develops and markets interactive solutions for everyday printed items. The company was founded in 2010 with the vision to bring everyday objects and surfaces to life, making them more useful and enjoyable to people. Ynvisible is a spin-out of YDreams (www.ydreams.com) and has been listed on the Frankfurt Stock Exchange since February 2011. For more information on Ynvisible, please visit the company's website: http://www.ynvisible.com Contacts Investor Relations:
Inês Henriques
Manuel Câmara Press:
Manuel Câmara
Maria Palma End of Corporate News 18.09.2012 Dissemination of a Corporate News, transmitted by DGAP – a company of EquityStory AG. The issuer is solely responsible for the content of this announcement. DGAP’s Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Media archive at www.dgap-medientreff.de and www.dgap.de |
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