YD Ynvisible S.A.
YD Ynvisible S.A. : Ynvisible teams up with L’Oreal to help consumers pick the right perfume
YD Ynvisible S.A. / Key word(s): Development of Sales/Contract Lisbon, 22nd February 2011 – Ynvisible and L'Oreal Luxe Division in Portugal have developed interactive perfume selection advisors. These are in use in select major perfume shops in Portugal. The innovative point-of-sale display uses a combination of effective printing and electronics solutions to direct the customer to the right choice of perfume, following a short quiz to identify the shopper's preferences. This is the first interactive display developed by Ynvisible to be commercially used in the retail environment. According to Ynvisible's CEO, Inês Henriques, 'Ynvisible provides brand owners and retailers with printed interactive solutions that help improve consumers' shopping experiences. By combining print and electronics, we are able to cost-effectively bring functionalities consumers enjoy in on-line shopping also to the physical stores.' According to Nuno Paiva Brandão, General Manager of L'Óreal Luxe Portugal, 'purchasing fragrances is an experience that involves multiple senses and is linked to personal lifestyle. With the wide range of options available, making a selection can be a challenge, especially if you are purchasing a perfume as a gift. Ynvisible's solution is an original and amusing experience that leads to the ideal choice.' Ynvisible initially targets its solutions primarily for use by leading innovative marketers starting in select European and South American markets. The combined marketing media spend of the top 10 advertisers in Ynvisible's primary target markets was a combined 15.3 billion USD in 2010. Ynvisible aims to take advantage of the strong on-going shift in advertising spending toward more interactive solutions and new forms of consumer engaging marketing communication. Things AliveTM – Ynvisible develops and markets interactive solutions for everyday printed items. The company was founded in 2010 with the vision to bring everyday objects and surfaces to life, making them more useful and enjoyable to people. Ynvisible is a spin-out of YDreams (www.ydreams.com) and has been listed on the Frankfurt Stock Exchange since February 2011. For more information on Ynvisible, please visit the company's website: http://www.ynvisible.com Contacts Investor Relations:
Inês Henriques
Manuel Câmara Press:
Manuel Câmara
Maria Palma End of Corporate News 22.02.2012 Dissemination of a Corporate News, transmitted by DGAP – a company of EquityStory AG. The issuer is solely responsible for the content of this announcement. DGAP’s Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Media archive at www.dgap-medientreff.de and www.dgap.de |
157589 22.02.2012 |