Eco Finia GmbH
Organic, stylish and award-winning – DLG Gold for all 4 iChoc varieties
Eco Finia GmbH / Key word(s): Trade/Services/ The trendy organic iChoc chocolate has proved that chocolate can not only look good, but also keep to its promises in terms of its contents. On the market since the beginning of 2010, all 4 bar varieties have now been awarded gold by the German Agricultural Association (DLG – Deutsche Landwirtschaftsgesellschaft). The awarding of the prizes took place at this year's BioFach trade fair in Nuremberg. This distinction means that iChoc was one of the big winners at BioFach 2011. 'I am very proud that iChoc managed to win over the jury on all levels. To be able to display a stamp like this on our products is quite literally worth its weight in gold. Now customers can recognise the quality of the chocolate at first glance', explains Andreas Meyer, managing director of iChoc. ' This is particularly important for relatively new brands.' It is no wonder that the iChoc stand attracted so much interest at BioFach. The newest of the iChoc products attracted the most attention. Both the Minister for Agriculture for North Rhine Westphalia, Johannes Remmel, and the legendary 'Tatort' Inspector and organic enthusiast, Dietmar Bär, were fans of iChoc's rapstar Easter Bunny, 'RapRabbit'. Both men were visibly entertained by the cheeky rapping bunny with his piercings. 'The music video that we showed for the first time at our trade fair stand got a great response, amazingly not just from the youngsters but also from their older counterparts, ' explains Andreas Meyer. As of now, the RapRabbit video clip can be viewed on iChoc's YouTube channel. Following the positive response to the Easter range, further seasonal products are already in the pipeline. 'There will definitely be an iChoc Santa', explains Andreas Meyer. Whether he will go by the name of 'Hip Hop Claus', 'Heavy Nic' or 'Swinging Santa', however, still remains to be seen! Background Information about DLG (German Agricultural Association): The German Agricultural Association promotes food product quality on the basis of impartial and binding quality standards. Each year more than 24 000 food products from both within and outside Germany are tested in the DLG Quality Checks. Not only optimal processing and preparation, but also raw material selection and the sensory functions of the product, are taken into account. Only then, if a product is judged to be of outstanding quality on all levels, is it assigned a bronze, silver or gold award. (Source: www.dlg.org) www.ichoc.org www.youtube.com www.dlg.org
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