TOM TAILOR Licenses integral part of the brand
TOM TAILOR Group: CECEBA Group is the new licensee for Women’s Night- & Loungewear
Hamburg, 11 November 2019. The TOM TAILOR Group is granting the license for TOM TAILOR Women’s Nightwear and Loungewear from Autumn/Winter 2020 to the CECEBA Group, its long-standing licensee for men’s underwear. The two companies have been collaborating for more than 20 years and, with the new licensing agreement, the complete underwear range for women and men of the TOM TAILOR brand will be combined under one roof at CECEBA.
“For us, licensed products are an integral part of our brand and sales strategy. With CECEBA we have a competent license partner at our side that has grown with us successfully for many years and incorporates the TOM TAILOR lifestyle,” says Gernot Lenz, CEO of the TOM TAILOR Group. The collection of CECEBA is designed and manufactured independently on the basis of brand specifications. The look and feel of the brand are guaranteed by close coordination with the product management of TOM TAILOR. The aim is to develop a feminine, high-value and commercially sound collection.
Besides an extensive NOS range, the first joint autumn/winter collection 2020 of the TOM TAILOR women’s nightwear and loungewear will consist largely of fashionable items attuned for the season. The assortment will be rounded off with a Christmas edition. The price range is in the medium segment and thus in line with the TOM TAILOR target group.
“The new women’s nightwear and loungewear collection of the TOM TAILOR brand will enable us to fill a profitable gap in the market. The opening discussions with the trade partners were very positive,” according to the two CECEBA sales managers Thomas Letzelter and Matthias Schulz.
The new TOM TAILOR women’s nightwear and loungewear collections can be ordered from November 2019 in the CECEBA showrooms at Düsseldorf, Munich and Moscow or through the Germany-wide POS-Managers. The new TOM TAILOR license assortment will be also presented by CECEBA at the large trade fairs in Dortmund, Moscow and Salzburg.
About TOM TAILOR Group
TOM TAILOR Group is an international, vertically integrated fashion company focused on casual wear in the medium price segment. The product portfolio is complemented by an extensive range of fashionable accessories. With its brands, the company covers the various core segments of the fashion market. The TOM TAILOR brand is marketed through the retail and wholesale segments, and thus through single-label stores as well as wholesale partners. These include 454 TOM TAILOR stores and 185 franchise stores, 2,541 shop-in-shops and 7,393 multi-label points of sale. The brand is present in more than 32 countries.
The BONITA brand has 727 retail stores and 80 shop-in-shop spaces. The collections of both brands are also available through their respective online shops.
Pictures of the new TOM TAILOR Women’s Night- and Loungewear line can be found here: http://bit.ly/CECEBA_Group
Information is also available at www.tom-tailor-group.com
Media contact
Erika Kirsten
Senior Manager Corporate Communications
TOM TAILOR Group
Telefon: +49 40 58956-816
E-Mail: erika.kirsten@tom-tailor.com
Sales contact CECEBA Group
Thomas Letzelter
Sales Director Southern Germany & Austria
Telefon: +49 (160) 45483-11
E-Mail: thomas.letzelter@ceceba.com
Matthias Schulz
Sales Director Northern Germany
Telefon: +49 (160) 963440-28
E-Mail: matthias.schulz@ceceba.com
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